Rasha Alsaleh

Brand Strategy & Creative Direction | Helping Businesses Grow Through Purpose-Led Communication

Riyadh, Saudi Arabia

About

Today’s business trends require the best imaginative and innovative designers who can transform ideas into reality. Finding inspiration in day-to-day situations, people, and events provides ways to discover big ideas. As a creative and passionate professional with years of extensive experience, I enforce artistic vision and leadership toward progressive growth in the creative industry. My service-oriented roles have allowed me to face various setbacks, teaching me to learn from challenges to gather invaluable insights from them. I have acquired a competent knowledge in delivering compelling print, brand storytelling, creative marketing communications, and multimedia design focused on promoting a meaningful, humanist experience through the power of design. Further, my current role has allowed me to utilize specialized tools and alternatives to exceed client satisfaction, emphasizing attention to detail, analytical skills, flexibility, and consistency in all my projects.

Experience

  • Director of Communications at Color Theory
    2025 - Present · 1 yr 6 mos

    Led the strategic repositioning of Color Theory from an art supply retailer into a multidisciplinary creative and cultural platform.

  • Art Director at The Bold Group
    Jun 2023 - Present · 3 yrs 1 mo

  • Co-Founder at Inverse Wellness Agency
    2022 - 2026 · 4 yrs

    Founded and scaled a multidisciplinary creative agency specializing in wellness, lifestyle, and purpose-driven brands.

  • Art Director at Bold Advertising Agency
    2022 - 2024 · 2 yrs

    Led creative direction and visual execution for national, governmental, and corporate campaigns.

  • Branding at Riyadh Season | موسم الرياض
    Mar 2022 - Oct 2023 · 1 yr 8 mos