Riyadh Region
Public Relations and Marketing Specialist with hands-on experience in managing client accounts, developing strategic marketing campaigns, and leading cross-functional teams. Skilled in content creation, digital branding, and social media management. Adept at analyzing data, monitoring KPIs, and optimizing performance through Meltwater and AI tools. Proven track record in delivering high-impact PR strategies, enhancing online presence, and supporting internal communications and HR processes. Keywords: • Public Relations • Marketing Strategy • Account Management • Content Creation • Social Media Management • Digital Branding • Meltwater • Media Campaigns • Client Relations • AI Tools • Internal Communications • Event Planning • Data Analysis • Performance Metrics • Team Leadership
• Built and maintained strong client relationships by delivering tailored marketing solutions. • Led cross-functional teams to execute media campaigns aligned with client objectives. • Monitored performance across social media and websites, optimizing for KPIs and ROI. • Created original marketing content, including articles, promotional texts, and visuals. • Analyzed market trends to continuously improve campaign strategies.
• Conducted market research and audience analysis to guide effective marketing strategies. • Developed and managed digital content across company and project social media platforms. • Led messaging and branding strategies for digital campaigns and websites. • Handled online presence for internal and client projects, including website and social media management. • Tracked campaign performance and applied insights to enhance engagement. • Monitored industry trends and competitor activity, including ongoing analysis of HungerStation.
• Prepared financial and marketing studies for government entities with detailed documentation. • Coordinated client meetings and liaised with on-site teams and representatives. • Produced and edited diverse content types: social posts, copywriting, podcast scripts. • Designed layouts and managed daily social media operations. • Conducted behavioral analysis for targeted campaigns, particularly for HungerStation.