Raquel L. Roberts, MBA

Director, Global Revenue Acceleration & Operations | Scaling Growth at Axelera AI | Edge AI & IoT GTM Revenue Operations

Roseville, California, United States

About

As Director of Global Revenue Acceleration & Operations at Axelera AI, I focus on developing and scaling infrastructure, processes, and insights to enhance revenue performance across sales, marketing, and customer success. My role emphasizes building and leading a global sales development team, optimizing lead generation, and aligning revenue operations to foster a unified and effective approach. With over 20 years of experience in business management, business transformation, and renewals, I have consistently contributed to pipeline growth and go-to-market strategies. My mission is to support sustainable growth by empowering teams with the tools and frameworks needed to succeed while driving innovation in the AI and IoT sectors. *Opinions expressed are my own and shaped by my personal and professional experiences*

Experience

  • Director of Global Revenue Acceleration & Operations at Axelera AI
    Dec 2025 - Present · 8 mos

    As Director of Global Revenue Acceleration & Operations at Axelera AI, I lead the design, implementation, and scaling of the infrastructure, processes, and insights that drive revenue performance across sales, marketing, and customer success. My role focuses on three key pillars: ✅ Building & Leading Global Sales Development – Designing and scaling Axelera's inaugural Global Sales Development Team to drive pipeline and revenue through inbound, outbound, and webstore channels. Partnering with marketing to optimize lead flow, nurture programs, and conversion strategies. ✅ Owning Revenue Operations – Aligning sales, marketing, and customer success under a unified revenue framework. Managing global forecasting, pipeline health, and performance metrics while optimizing the GTM tech stack for scalability and efficiency. ✅ Strategic Leadership – Collaborating with sales leadership to define and execute growth strategies, provide actionable insights, and foster cross-functional alignment for predictable, sustainable growth. I’m passionate about helping fast-growing organizations scale efficiently, enabling operational rigor, and driving measurable impact. At Axelera AI, I’m excited to contribute to democratizing AI and shaping the future of technology.

  • Head of Global Sales Development @Edge Impulse, a Qualcomm Company at Qualcomm
    Feb 2023 - Dec 2025 · 2 yrs 11 mos

    Mar 31, 2025: Edge Impulse acquired by Qualcomm 🎉 Edge Impulse is revolutionizing embedded machine learning by empowering developers to create, deploy, and scale solutions with real-world data. Our platform makes it easier and faster than ever to unlock massive value across industries, enabling millions of developers to make billions of devices smarter. In my Role as the Leader of our Global Sales Development Team: Lead a high-performing team to drive pipeline growth and uncover business opportunities. Develop and execute strategies to identify, engage, and qualify potential customers. Coach and empower SDRs to exceed targets while fostering professional growth. Collaborate across departments to align sales and marketing efforts, ensuring a seamless lead-to-customer journey. Innovate outreach methods and leverage cutting-edge tools to maximize efficiency and results. I am passionate about building relationships, optimizing processes, and driving success at the intersection of Edge AI and industry innovation. Skills: Sales Development & Enablement Go-to-Market Strategy (GTM) Revenue Leadership Business Development Organizational Leadership Sales Operations & Management SaaS & Business Transformation

  • Global Revenue Leader at Edge Impulse
    Feb 2023 - Dec 2025 · 2 yrs 11 mos

    In my role as the Global Revenue Leader at Edge Impulse, I lead a high-performing team to drive pipeline growth and uncover business opportunities. I develop and execute strategies to engage and qualify potential customers, collaborating across departments to ensure a seamless lead-to-customer journey.

  • Celona (2 yrs 3 mos)
    • Market Development Manager-Global Strategic Accounts
      Mar 2022 - Feb 2023 · 1 yr

    • Sales Development Manager-US
      Dec 2020 - Mar 2022 · 1 yr 4 mos

  • Territory Account Manager-TOLA Region US at Gigamon
    Jan 2020 - Dec 2020 · 1 yr