Lucie Rapilly

Professionals Communication Officer at Royal Canin, a division of Mars inc.

Aimargues, Occitanie, France

About

Experience

  • Royal Canin (Aimargues)
    • Professionals Communication Officer - Global Marketing dpt.
      Sep 2016 - Present · 9 yrs 10 mos

      The role consists in being responsible for deploying globally brand awareness and brand visibility in the professional world and supporting the PRO Portfolio products and services through communication tools and events in order to drive growth. Missions are various: - Create for our clients, educational tools and establish the strategy behind to deploy Globally - Work in the organization of international dog and cat shows (World Dog Show, European Dog Show, World Cat Show) to support our strategy, our products/services and ensure the consistency of brand identity for our clients. - Build and manage relationships and partnerships with international Key Opinion Leaders

    • Professionals Communication and event Assistant - Global Marketing dpt.
      Sep 2014 - Sep 2016 · 2 yrs 1 mo

      Assistant for events organization (internal/external) Worldwide PRO events participation Breed cat sheets digitalization Dog breeding lessons digitalization (from paper to E-learning) to dog breeders Marketing and communication tools creation Product manager support Coordination with packaging and communication agencies Communication plan setting and follow-up Brand movie coordination

  • Internal communication internship at Easydis, groupe Casino
    Sep 2013 - Jul 2014 · 11 mos

    Internal paper newsletter revamp and renewed Articles writing Intranet updating Field reports (photos/videos) Events organization: local initiative projects, regional conventions Quotes and invoices management

  • Event assistant trainee at Créalys
    Nov 2012 - Dec 2012 · 2 mos

    Creation: catalogue, product sheets, greeting card, graphical charter Prospecting by phone and on the field Website referencing, Google adwords. Search for service providers Databases updating Quotes

  • Project manager assistant trainee at Agence STARTER Marketing et Communication
    May 2012 - Jun 2012 · 2 mos

    Catalogue layout according to brand guidelines SWOT, competitive intelligence, technological and informational intelligence Press advertisements mock ups Sales meetings Follow-up with service providers 1 day in a printer shoes