Luxembourg, Luxembourg, Luxembourg
International B2B Marketing Leader driving growth, dealer network performance and digital transformation across Europe & Africa. I currently lead marketing strategy and execution for Volvo Construction Equipment across EMEA, supporting a network of 30+ dealers in 55 countries. My focus is to align marketing initiatives with business priorities, improve dealer performance and deliver measurable impact on lead generation, customer engagement and revenue growth. Throughout my career, I have built and deployed multi-market marketing programs, led cross-functional initiatives and driven digital transformation across complex and diverse environments. I combine strategic vision with strong execution capabilities, ensuring alignment between HQ strategy and local market needs. My expertise includes: • B2B Marketing Strategy & Execution • Dealer Network Performance & Development • Digital Transformation & Social Media Activation • Multi-market & Cross-functional Leadership • Marketing ROI & Performance Optimization I am particularly interested in leadership roles where marketing is a key driver of business growth, transformation and commercial performance. Open to connecting and discussing leadership opportunities across Europe.
Leading marketing strategy and execution across Europe & Africa for Volvo Construction Equipment, supporting a network of 30+ dealers across 55 countries and driving marketing performance, digital transformation and business growth in a multi-market environment. Key responsibilities & impact: - Drive marketing strategy and execution across EMEA, supporting a network of dealers to improve performance, lead generation and customer engagement - Lead digital transformation initiatives, including social media activation, content strategy and performance monitoring across multiple platforms - Develop and implement structured marketing programs to increase dealer marketing maturity, adoption and ROI - Coordinate cross-functional and cross-market projects, aligning HQ strategy with local execution across diverse regions - Lead major strategic initiatives such as dealer support programs, social media projects and international campaigns - Drive content creation and communication initiatives to strengthen brand positioning and support commercial objectives - Collaborate closely with senior stakeholders across HQ and regions to ensure alignment between marketing activities and business priorities
Member of the Global Marketing Communication Management Board Main responsibilities: All media for launches, updates & customers support projects covering all regions APAC, EMEA, AMERICAS and CHINA • Online Content management (220 Web sites, 42 languages), including Facebook and Twitter • Establish, lead and develop the process driven “Marketing" team (7 members in Sweden, Germany and France) • Launch and Update Projects coordination between R&D and Markets needs following the company strategy and guidelines. 1500 Projects in 2016 more planned in 2017 • Projects Budget Monitoring. • Optimize processes as regards production times, cost reduction and the quality of the work done. • With externalized production, organize and coordinate the various stages of all Media Delivery. • Ensure that all Media are in line with Volvo Construction Equipment’s quality level. • PR production and Management. • Act as first point of contact for the Volvo Non-Automotive Purchaser “Marketing” projects. • Development of the Marketing and Communication Strategy. • In a traditional project management approach, production planning and budget monitoring. • Member of the Communication Platform https://www.facebook.com/pages/Volvo-Construction-Equipment-Press-Pages/262977738904
In charge of for EMEA, APAC, CHINA, AMERICAS: • Establish, lead and develop the process driven “Media Delivery” production team (8 members in Germany and France) • Launch and Update Projects coordination between R&D and Markets needs following the company strategy and guidelines. • Projects Budget Monitoring. • Optimise processes as regards production times, cost reduction and the quality of the work done. • With externalised production, organize and coordinate the various stages of all Media Delivery. • Ensure that all Media are in line with Volvo Construction Equipment’s quality level. • Track status and provide regular up-dates on work. • Act as first point of contact for the Volvo Non-Automotive Purchaser “Marketing Production” projects. • Manage the suppliers list for Marketing Production. • In a traditional project management approach, production planning and budget monitoring. • Member of the Marketing Production Plan Forum , the Marketing Production Process Forum and Communication Platform
FAREVA PHARMACEUTICALS & COSMETICS Global HQ, Tournon-sur-Rhône, France (European market leader in Contract Packing for Cosmetics, pharmaceuticals, food, home care and industrial…) http://www.fareva.com/cosmetics.html Responsible for: • Renew all communication support (brochure, video, greetings cards…) and to prepare and organize the Fareva stand at the World Packaging Show 2002 in Paris.
Responsible for: • Creation of a new brochure specifically for the North American market; Staging of REHAU stand at trade shows; analyze and report sales results; updating company database; gathering competitor intelligence; participation in the launch of a new product. • Comprehensive market study of the company’s’ competitors and customers in France. My studies in microtechologies gave me the opportunity to approach the medical devices problematic. I have been involve in the launch of new pipes technologies targeting hospitals/clinics (medication and food injection…) Video presentation of REHAU: http://www.youtube.com/user/rehautv