Raphaël ROBERT

Head of Analytics and CRM at TALLY WEiJL

Basel, Basel, Switzerland

About

Senior leader with 20+ years of expertise delivering high-impact BI, data modeling, and KPI frameworks in complex environments. Expert at translating business challenges into actionable insights and structured analyses. A proven stakeholder partner who bridges the gap between technical architecture and strategic decision-making to drive operational excellence and CRM growth.

Experience

  • TALLY WEiJL (10 yrs 10 mos)
    • Head Of Analytics (BI + Business Analysts) and CRM
      Sep 2024 - Present · 1 yr 11 mos

      ● Delivered data analyses, dashboards, and reports supporting business and management decision-making ● Translated business requirements into structured data models, KPIs, and analytical outputs ● Ensured data quality, consistency, and reliability across reporting and analytics use cases ● Collaborated closely with business teams to identify insights, trends, and improvement opportunities

    • Head Of Analytics (BI + Business Analysts)
      Feb 2020 - Apr 2025 · 5 yrs 3 mos

      ● Designed and delivered BI reports and dashboards across multiple business domains (Board, Operations, Buying, Planning, eCommerce, CRM) ● Defined KPIs and performance indicators in collaboration with business stakeholders. ● Optimized data models and reporting performance on SAP BI and SAP HANA platforms.

    • BI Manager
      Oct 2015 - Jan 2020 · 4 yrs 4 mos

  • SAP BW / BI 4.0 Consultant at Alcatel-Lucent (Accenture Contractor)
    Oct 2014 - Aug 2015 · 11 mos

    Projects : ● BI4 Administration ● Migration to Hana Database ● GPM (Global Project Management) ● Project LifeCycle Assessment Role : ● Challenge and analyze the Business Requirements to check the technical feasibility ● Write the functional/technical specifications ● BI4 expertise (Authorizations, Security, Universes, BICS, Transport), including best practices ● Migration from Oracle to Hana Database Technology : BI 4.0, BW 7.3, Oracle 11, Hana SPS8

  • SAP BW / BI 4.0 Consultant at Alcatel-Lucent (Hewlett-Packard Contractor)
    Jul 2011 - Sep 2014 · 3 yrs 3 mos

    Projects : ● BI4 rollout ● GPM (Global Project Management) ● Project LifeCycle Assessment Role : ● Challenge and analyze the Business Requirements ● Write the functional/technical specifications ● Installation of SAP BI 4.0 platform (Windows Server 2008 64 bits) ● Review sizing of Adaptive Processing Server (split) following SAP Best Practices ● BI4 expertise (Authorizations, Security, Universes, BICS, Promotion Management) ● Creation of BI4 connections (OLAP and Relational) ● Migration of database E2E from SQL server 2008 to Oracle 11i ● Universes migration (from SQL server 2008 to Oracle 11i) ● Migration of E2E solution from BI4 SP05 (Windows Server 2007) to BI4 SP6 (Linux) Technology : BI 4.0, BW 7.3, Oracle 11, SQL Server 2008

  • SAP BW / BO Consultant at Alcatel-Lucent
    Mar 2006 - Jul 2011 · 5 yrs 5 mos

    Projects / Enhancement Requests : ● Startrack Solution ● Repair And Exchange Services (RES) ● End To End KPIs ● GPM (Project Management) ● Project LifeCycle Assesment (PLCA) Role : ● Project Management (from Business blueprints to Go Live) ● Analysis of the Business Requirements ● Writing the Functional/technical specifications ● Enhancement of the SAP BI flow (based on LIS extractors and specific extractors) ● Enhancement of SAP BW flow ● Creation of Bex reports ● Knowledge Transfer to Indian and Chinese external teams ● Proof of Concept SAP BI4.0 on top of SAP BW 7.x ● Implementation of BO XI 3.x on top of SAP BW (including Datafederator layer) Technology : SAP BW 7.x, BO XI 3.1, BI4.0, Dafederator 3.x, ECC 6

  • SAP BO Consultant at Hôpitaux Universitaires de Strasbourg (CRIH), Bull Employee
    Oct 2002 - Mar 2006 · 3 yrs 6 mos

    ● Business Objects Support ● Universes creation ● Control and modify users’ access rights (Supervisor) ● Administration of the Webintelligence server ● Business Objects migration ● Development of Visual Basic applications, which control Business Objects ● Training to end users (expert level)