Cracow, Małopolskie, Poland
Communications professional passionate about creating meaningful digital experiences that connect people and purpose. With experience across Brazil and Poland in multicultural environments, I’ve built a strong background in advertising, digital marketing, content strategy, and customer relations. I’m driven by data, collaboration, and continuous improvement — turning insights into action to strengthen communication, enhance user experience, and build a more connected digital ecosystem.
- Global webmaster and editor-in-chief (intranet / internet); - Product owner (Adobe and Microsoft suites); - Manage a global network of 50+ website authors; - Provide direction and guidance for local website authors (Adobe Experience platform / Microsoft SharePoint); - Main point of contact from the Global Communications team towards external stakeholders; - Optimize content, and execute future tactics and initiatives based on the evaluation of analytics and measurement reports (Adobe Analytics); - Develop the content strategy and governance framework for the websites (internal and external) for global use; - Content creation and management on Social Media accounts; - Work closely with local affiliate teams and teach best practices through training sessions and how-to guides; - Ensure implementation of digital projects and initiatives to the highest standard; - Develop and monitor KPIs for all core initiatives and seek process improvements in all areas of responsibility.
- Web Content Publishing, Analysis and Digital Marketing for EMEAI (Europe, Middle East, Africa and India); - Updating, planning and implementation of new content on internal and external company's sites across EMEAI; - Point of contact for the local marketing teams across EMEAI for online requests and projects; - Coordinating and delivering of web / mobile applications, in liaison with the internal stakeholders across 60+ markets; - Project coordinator for the creation and improvement of e-mail communications, new online initiatives and key project roll-outs (Salesforce); - Responsible for web content management, lifecycle, SEO and online platforms (TeamSite, Adobe Experience Manager [AEM], Umbraco and proprietary Content Management Systems).
- Lead team of web content providers and coordinate activities; - Develop, maintain and control content on the portal sites; - Lead projects related to digital communications and social media; - Monitor internal and external Web traffic; - Development and execution of social media marketing to increase brand awareness and website traffic; - Point of contact for the Business Unit to ensure alignment with all digital projects, material and information; - Responsible for web content management, lifecycle, SEO and online platforms (Sitefinity, CAWP, Wordpress and dedicated Content Management Systems).
- Preparation of the mother version of the games, location of the product, glossary of words – verification if everything is working fine, check misspelled words, translate (online and mobile games); - Market research; - Tie partnership and cooperation with companies interested in keeping common game portals; - Contact websites which could host the games and advertise them; - Define strategies to reach the customer effectively; - Actuation at the customer relationship service and technical support department; - Administrator of the forum, keeping direct contact with customers and being familiarized with their opinions and needs; - Point of contact with development team in case of queries.
- Performance on the interface between clients and agency, acting mainly on companies’ internal marketing and events; - Elaboration of budgets, invoices, briefings and reports.