Nuremberg, Bavaria, Germany
With 15+ years of international experience across five countries, I specialize in building transformative Talent Acquisition strategies and award-winning Employer Branding campaigns that scale across 40+ markets. I’ve led global TA teams, embedded DEI into hiring practices, and built adidas’ first-ever global EVP—earning international recognition. My approach blends strategic storytelling, data-driven hiring, and cross-functional collaboration to align talent strategy with business impact. Whether optimizing time-to-fill, increasing direct sourcing, or activating regional EVP campaigns with millions of impressions, I deliver results that matter. Currently leading TA & Employer Branding across 10 European markets at adidas, I’m passionate about shaping inclusive, high-performing teams and mentoring future leaders. Let’s connect if you're building the next generation of talent strategy.
- Led TA and employer marketing across 10 countries, managing a team of 5 and partnering with market leaders on SLA-driven hiring strategies. - Reduced time-to-fill by 25% and increased direct sourcing by 30%, improving cost-efficiency and candidate quality. - Localized EVP for regional markets, generating reach, supporting +35% career site traffic, and +28% application conversion. - Advanced DEI hiring practices, achieving +40% female leadership targets across the region.
- Built adidas’ first global EVP "We Power Possible," winning Best International Employer Branding at the RAD Awards. - Developed and activated the new EVP "It Starts With You," aligning internal culture and external messaging across 40+ markets and 60k+ employees. - Increased candidate engagement and message consistency across all channels, driving +20% application growth in early talent campaigns.
• Developed and delivered engaging lectures on Global Marketing, Business Storytelling, and Team Building workshops for undergraduate and Master students. • Facilitated interactive discussions and activities to enhance students' understanding and application of course concepts. • Collaborated with faculty members to create innovative curriculum and assessments to meet the needs of diverse learners.
• Organized and supervised intercultural team building seminars at Deggendorf Institute of Technology • Facilitated feedback and conflict management among participants from diverse cultural backgrounds • Supported cohesion building within intercultural teams to enhance collaboration and productivity
Managed an €800K event budget and delivered UEFA Champions League activations and athlete engagements; owned vendor selection, operations, and stakeholder reporting
Recruited/trained 300+ freelancers and 60+ key event staff across all 12 host cities for adidas’ World Cup activations. Owned payroll, onboarding, brand induction, and large-scale deployment for global activations and guest programs.
- Working together with adidas projects related to the organization of the 2014 FIFA World Cup event in Brazil
Assisted on creation of seasonal and long-term communication projects for retail (windows, in-store communication and promotional tools)
- Responsibility for CV and phone screening of candidates for international trainee positions - Active participation in recruiting fairs, interviews and in the consulting of current trainees - Design of presentations and other administrative tasks to facilitate HR processes