Germany
Thank you for visiting my profile! I am a tech executive with over 12 years of experience in the e-commerce field, specializing in both marketplaces management and direct-to-consumer businesses. Currently, I am managing the EU e-commerce Direct-to-Consumer business for Puma. In the past years, I have: ► Led EU expansion for Trendyol (an Alibaba company), focusing on seller and customer onboardings, process improvement, and selection growth ► Oversaw P&Ls exceeding >€100M for Amazon, driving both revenue and profit improvements ► Managed operational functions at two Rocket Internet–backed startups, both achieving successful exits I hold an MSc from Bocconi and an MBA from INSEAD, and worked in Italy, Singapore, Germany, and the Philippines Contact: [email protected] Specialties: Category Management, E-commerce, D2C, International Expansion, Business Operations, Project Management, Negotiation, AVN, Amazon, Fashion E-commerce
Puma is one of the leading sportswear companies in the world ► Full EU P&L responsibility of over 1XXM€, leading both category management for puma.com and marketplaces (Zalando and others) ► Additional focus areas include onsite merchandising, content planning, and channel assortment optimization ► Direct responsibility for markdown business and promotions (eg: Black Friday) ► Leading a team of 6 FTEs with over >16 years of combined work experience
Trendyol is Alibaba-owned and is valued €10B+ ► Served as a senior member (Amazon L7 equivalent) of a 30-person team, including former senior executives from Amazon, Zalando, and Delivery Hero, driving Trendyol’s strategic expansion across the EU ► Appointed to strategize and implement marketplace operations throughout the EU, including but not limited to sellers onboarding, selection growth and integrators' management ► Drove an 18X expansion in SKU quantity, a 9X increase in turnover, and a 6X growth in seller count. Played a key role in growing the marketplace’s share from low single digits to over 20% of total Net Merchandise Value
Member of the retail division ► EU head of profitability strategy for €6B P&L (long tail vendors), with responsibility for improving yearly FCF by over €1XXM. Key member of Annual Vendor Negotiation (AVN) taskforce ► Lead Vendor Manager for Domestic Appliances with a Italy&Spain focus, with full ownership of a €120M+ P&L. Supervised 10+ Annual Vendor Negotiations, and managed as key accounts corporates like De'Longhi & LG at European level
Full time MBA Student Summer internship at Burda Principal Investment. Portfolio includes Vinted, Carsome, Bloom & Wild ► Led DD efforts for APAC real estate classifieds venture (Series B), Pakistani Ride hailing venture (Series B) and global e-remittance venture (Series C)
Rocket Internet incubates, builds, develops operationally and strategically invests in internet and technology companies globally ► [ZALORA] Responsible for regional end-to-end business operations management, including supply chain management, vendor onboarding management, and process improvement for SEA marketplace division (6 countries) ► [LAMIDO BY LAZADA] Country Manager