Ahmedabad, Gujarat, India
I am a Data-Driven Product & Digital Transformation Manager who thrives at the intersection of complex technical development and strategic commercial execution. Equipped with an MBA from IIM Tiruchirappalli and a B.Tech in Instrumentation & Control Engineering from GEC Gandhinagar, I specialize in pioneering 0→1 digital platforms and driving high-impact Go-To-Market (GTM) rollouts in dynamic, high-friction legacy markets. Currently leveraging my expertise within Sales & Marketing at Tractors and Farm Equipment Limited (TAFE), I am passionate about translating rigorous user research and cross-functional collaboration into scalable digital products that deliver measurable business value. By championing Agile methodologies, I focus on optimizing conversion funnels, aligning stakeholder objectives, and accelerating process efficiencies across diverse regional markets. Open to building meaningful connections, learning from industry leaders, and exploring opportunities that align with my long-term goal of becoming a future-ready business leader. Let’s connect!
Led the 0→1 development and regional rollout of the UNNATI FinTech platform, driving digital transformation and modernizing legacy financing workflows in rural markets. Bridged the gap between technical engineering and commercial strategy to accelerate financial accessibility. 0→1 Product Launch & Market Adoption: Spearheaded the statewide deployment of the UNNATI platform across 34 primary dealerships in Gujarat and Bihar. Successfully captured 87% user adoption and achieved a definitive 99% digital referral penetration during the initial phase. Workflow Transformation: Restructured highly fragmented, offline processes into a centralized, real-time multi-financier digital ecosystem, compressing loan processing turnaround time (TAT) by 3x. Financing Funnel Optimization: Engineered a 92% loan sanction conversion rate by seamlessly integrating instant credit-check APIs, lender comparison engines, and accelerated decision-making algorithms at the dealership level. Product Strategy & User Research: Orchestrated an end-to-end continuous feedback loop by conducting targeted interviews with over 50 dealers and financiers. Translated ground-level operational pain points into actionable, prioritized UI/UX and feature roadmaps for the engineering teams. Performance Evaluation: Directed comprehensive RCT (Randomized Controlled Trial) analysis using performance data spanning Gujarat, Bihar, and Karnataka to quantify stakeholder benefits and continuously optimize platform efficacy. Cross-Functional Leadership: Synchronized collaboration across IT, Software Development, and regional Sales divisions to eliminate operational bottlenecks, establishing a highly transparent, trackable, and data-driven operating model.
Leading Digital Transformation of Retail Finance Cycle in Bihar Region. About Project: Unnati Industry first initiative to digitize retailing of tractors, Enabling transparency to stakeholders. Dealer: Customer profiling based on customer credit rating, Customers: Enabling to compare multiple bank offers instantaneously, faster and better loans. Engaging with dealers across Bihar to build awareness, trust, and adoption intent for the UNNATI platform. Educating and handholding dealer principals and their teams on portal usage, enabling them to compare multiple financiers, select optimal loan offers for customers, and reduce turnaround time. Ensuring alignment between financiers, dealers, and field executives to eliminate delays in loan processing and enhance customer experience. Gathering user feedback and providing actionable recommendations for UI/UX enhancements to improve platform usability and adoption. Impact: Empowered both customers and dealers with greater transparency, choice, and speed in the loan approval process — fostering early adoption in a traditionally offline, high-touch industry.
Managed dining services for 800+ students, ensuring quality food supply, cost efficiency, compliance with safety standards, & satisfaction by feedback mechanisms & innovative menu design & continuous inspections Streamlined inventory processes, reducing food wastage by 10%, successfully recruiting a 10-member team from 160+ applicants, enhancing operational efficiency, satisfaction by proactive stakeholder engagement Collaborated with 4+ vendors, led negotiation, conducted visits testing vendor capabilities & product test
Conducted industry analysis of herbal, organic food, & personal care goods to identify opportunities, benchmarking key players on product, pricing, and market fit; developed a BMC to optimize the value chain Optimized SEO by identifying and implementing long-tail and short-tail keywords, content marketing, identified 45+ issues to improve website health to enhance UI/UX leading to increased Google search ranking Segmented target audiences into 3 consumer personas for Facebook ads; analysed consumer behaviour and affinities, providing strategic AIDA model recommendations to increase brand awareness & drive conversions
Developed a website, collecting data from 302 schools, currently live with 700+ schools to Engage Customers increasing Brand Retention Led Retention & engagement of customers positively impacting market presence & increasing Average Customer Value, Brand Loyalty Aimed at identifying & solving Customer's Business Problem (Admissions) in B2B business setting by Creating a "School Search Website” Collaborated with stakeholders, including schools, school leader, business team, web development team for project planning and execution Developed & executed an easy data collection process for schools, crafted clear persuasive message explaining project, its business benefits Collaborated with compliance team to obtain consent & data storage, worked with development team making website live with consumer data Provided strategic inputs to enhance the User Experience, Developed a comprehensive UAT plan, facilitated UAT meet with 8+ stakeholders Facilitated competitive landscape amongst schools to increase education standard also exploring upselling & cross selling opportunities Applied AIDA targeting both top & bottom of funnel to increase Awareness amongst Admission seekers, facilitating Action amongst schools
Gathered Primary data by interviewing 15 individuals from difference consumer segments based on age and income, Harvested valuable insights into perceptions of KlarifyLife Term Guide and term insurance Identified patterns & insights and summarized key findings & proposed solutions to challenges identified