Mumbai, Maharashtra, India
Enthusiastic Marketer eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Clear understanding of Brand and Trade and training in Communication. Motivated to learn, grow and excel. Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset
• Brand Strategy: Built and managed a unified brand identity across IoT, IT, Database, and Hospital divisions. • Integrated Marketing & GTM: Led 360° campaigns (digital + offline), executed GTM strategies for new solutions, driving B2B growth, healthcare visibility. Led performance-driven campaigns to enhance brand visibility, engagement, digital reach. • Investor Relations: Handled transparent communications with investors and stakeholders, showcasing financial and innovation milestones. • NPD & Innovation: Partnered with R&D to drive new product development — including IoT-enabled smart parking solutions and healthcare-specific IoT apps, expanding market relevance and adoption
• GTM & Marketing Mix: Designed and executed 360° go-to-market strategies across FMCG, driving brand visibility through integrated online & offline campaigns. • Q-Comm & E-Comm: Delivered 20% growth in online sales via Q-Comm/E-Comm strategies; enhanced visibility through improvisation of A+listing content, brand story, by regular visual & content audits. • Shopper & Trade Marketing: Strategized and executed shopper and trade marketing initiatives to boost brand visibility, drive in-store engagement, and maximize sales impact across retail channels. (POSM, Instore, Planogram, Retail Assets) • Brand & Content: Launched campaigns across print/digital, built A+ listings, • Social Media & Digital Marketing: Spearheaded influencer partnerships, content strategy, and performance-driven campaigns to enhance brand visibility, engagement, and digital reach. • Events & Activation: Managed corporate events and brand activation projects, ensuring visibility, loyalty, and market expansion. • NPD & Product Innovation: Led market research, consumer insights, and fragrance development resulting in o launch of Kapoordaani, Premium Agarbatti (Perfum Fragrance), Freshzap Car Fragrance Gel Pocket o Chakaachak Extendable Broom, expanding the portfolio and strengthening brand presence across pooja, home, and lifestyle categories. Perfume Fragrance dvt
• Brand Strategy: Built and managed a unified brand identity across IoT, IT, Database, and Hospital divisions. • Integrated Marketing & GTM: Led 360° campaigns (digital + offline), executed GTM strategies for new solutions, driving B2B growth, healthcare visibility. Led performance-driven campaigns to enhance brand visibility, engagement, digital reach. • Investor Relations: Handled transparent communications with investors and stakeholders, showcasing financial and innovation milestones. • NPD & Innovation: Partnered with R&D to drive new product development — including IoT-enabled smart parking solutions and healthcare-specific IoT apps, expanding market relevance and adoption