Istanbul, Türkiye
• Assisted in the execution of international brand communication strategies, ensuring alignment with long-term positioning goals. • Drafted creative briefs and managed agency coordination to execute campaigns across multiple touchpoints. • Supported the 360° launch of Amazon USA with tailored communication materials and performance tracking. • Monitored marketing budget allocations, purchase requests, and vendor invoicing processes in line with brand targets. • Collaborated closely with R&D, Expansion, and Purchasing teams to align new product development and go-to-market strategies. • Contributed to the brand’s visual identity transformation project, aligning creative execution with positioning objectives.
• Developed an internal reference guide to enhance team alignment on product features and differentiators. • Conducted comprehensive research on international marketplaces to inform product positioning strategies. • Coordinated updates of product data across internal systems, ensuring accuracy in master data and pricing.
• Conducted user acceptance testing (UAT) and reported technical issues, contributing to product refinement. • Analyzed competitor products to derive insights, influencing the development of key product features. • Prepared sprint follow-up reports to track performance and progress • Collaborated with cross-functional teams, including Supply Chain and Data, to ensure alignment on project goals.
• Reported on CSAT, NPS, and VoC data to uncover pain points and improve customer experience. • Conducted competitive benchmarking to inform user-focused experience strategies, driving improvements in service delivery. • Collaborated with Operations and Tech teams to co-create solutions, resulting in a more streamlined customer experience.
• Supported the coordination and execution of the Young Women Leaders Program for 80 participants, enhancing leadership skills. • Assisted in project planning, communication, and operational follow-up processes to ensure smooth program delivery.