Ramya Parthasarathi

Senior Manager HCP Data Strategy @ AbbVie

Waukegan, Illinois, United States

About

AbbVie leverages their extensive expertise in HCP data strategy, sales analytics, and digital marketing to drive impactful commercial initiatives. With over three years of experience in HCP data strategy roles, they facilitate compliance, optimize patient tracking, and enhance site alert systems to support new product launches. Their focus on behavioral insights and data-driven approaches enables the development of targeted digital marketing campaigns. They have a proven track record in managing complex enterprise solutions, including affiliations management, account-based selling models, and incentive compensation. Known for fostering collaborative ecosystems between clients and consultants, they excel in program management, current state assessments, and envisioning tailored solutions. Their work consistently aligns with AbbVie’s mission to deliver innovative healthcare solutions.

Experience

  • AbbVie (Full-time · 5 yrs 9 mos)
    • Senior Manager HCP Data Strategy
      May 2024 - Present · 2 yrs 2 mos

      • Served as the product owner for the HCP marketplace and data product, driving strategic initiatives. • Revamped the HCP data ecosystem, establishing critical domains for personal promotion and marketing operations. • Conducted comprehensive training sessions on Snowflake, enhancing user proficiency with datasets. • Implemented robust governance for segments utilized across the organization, ensuring data integrity and quality.

    • Manager- HCP Data Strategy and Digital Marketing
      Jul 2022 - May 2024 · 1 yr 11 mos

    • Senior Technology Engineer
      Oct 2020 - Jul 2022 · 1 yr 10 mos

  • Data Science Specialist at Cognizant
    Mar 2020 - Oct 2020 · 8 mos

    Data Analysis in Insurance related projects Experience in analyzing Data in SSIS and creating automated steps for manual processes.

  • Senior Associate at Cognizant Technology Solutions
    Jun 2016 - Aug 2019 · 3 yrs 3 mos

    Senior Analyst, Business Intelligence and Data Warehousing • Business and analytics professional with strong background in sales analytics • Skilled in leveraging analytical models and advanced methods such as Regression Analysis and Cluster Analysis to generate meaningful insights • Led the creation of several integrated analytic datasets to address specific business needs using tools like Power BI • Ability to partner with senior leadership across sales, product and marketing • Strong understanding of the marketplace for effective sales forecasting and predictive modeling • Subject Matter Expert in the area of business analytics, sales alignment, call planning, crediting and incentive compensation for sales forces • Experienced in handling new product launches • Expert in SQL, strong familiarity with R, Qlikview, and Tableau • Managed several offshore analytics resources on a daily basis and coordinated with several vendors across multiple geographies • Strong expertise in requirements management, current state assessment, gap analysis, solution envisioning, and creating process flows using Visio

  • Associate at Cognizant
    Oct 2012 - Jun 2016 · 3 yrs 9 mos

    3 years of hands on experience in IMS DDD, Symphony, Veteran Affairs, Diamond, Omnicare, NCPDP, Tricare, Indian Health Services, Prime Vendor account level data for Sales Crediting and Compensation. Built on integrating HPDW (Hospital data) from a stand alone process to a data warehouse mainly working on Chargeback data from SAP system and direct sales data.Also processed data with contract level information for Kaiser data. Worked on a Master data Management (MDM) for accounts based on DEA numbers and NPI numbers to match the new accounts and to zero in on the best account address for accurate compensation Also worked on migration of huge project of MDM for products from older systems and accounts which involved a lot of strategic planning. Have 5 years of experience in assisting Sales Incentive Planning team in building strategies with multiple complex rules, alignment and multiple other dimensions to calculate the quotas and incentives

  • University of Oklahoma (2 yrs 1 mo)
    • Graduate Research Assisstant
      Aug 2010 - Aug 2012 · 2 yrs 1 mo

      Worked as a Graduate Research Assistant and performed research about interactions of phospholipid bilayers and Carbon nanotube  Studied the interactions of carbon nanotube with phospholipid bilayer by analyzing the order parameter of the lipid molecules, tilt angle of the nanotubes in the lipid bilayer, thickness of the bilayer after the insertion of the carbon nanotube.  Conducted experiments using optical microscope, UV-vis, SEM and TEM to observe the interactions of lipid bilayers with carbon nanotubes.  Prepared to the samples to perform drug delivery using a CNT in a lipid bilayer using AFM.

    • Teacher's Assisstant
      Aug 2010 - May 2011 · 10 mos

      Mentored 45 senior undergraduate students in Process Control and Dynamics course for better understanding fundamental concepts and problem-solving  Evaluated assignments and conducted quizzes for the Process Control and Dynamics course  Supervised senior undergraduate students in Unit Operations Laboratory where I had to set up the distillation column, shell and tube heat exchanger, gas absorption and liquid-liquid extraction columns, reverse osmosis, membrane separators, drying units (including a spray dryer), plate and frame filter press.