Ramon Perez-Goicoechea

Sales Leader / Passionate about Human Capital corporate needs / Non Executive Director / Corporate Governance / Entrepreneur

Madrid, Community of Madrid, Spain

About

Experienced senior director specializing in international Sales for Tier 1 institutions: • Dynamic leader with a proven track record in developing profitable business across multiple countries • Passionate about healthcare, technology, and their impact • Hands-on achiever, client focused, enthusiastic team builder with strong people management skills • Skilled in leveraging digital capabilities for sales opportunities and entering new markets • Fluent in English, Spanish & French Specialties: • B2B-Complex Sales to large corporate and SME clients, financial Institutions & affinities • EMEA International business development/ Key account management • Shaping deals & Developing value propositions • Team Management • Human Capital-Employee Benefits (Health & Life, Accident), Online benefits, International People Mobility, Global Benefits, Talent/Careers and Wealth • Financial Services & Bancassurance • Direct & Affinity Marketing • Sales through LinkedIn • Corporate Governance • 10 years+ of residency in the UAE, UK and France

Experience

  • Director of Group Business & Strategic Alliances at Grupo DKV
    Feb 2026 - Present · 6 mos

    Leading strategic alliances and group business development initiatives at DKV, with a focus on identifying new market opportunities, building high-impact partnerships and high-performing teams, and supporting profitable growth.

  • Plural: Consultant, Advisor, Business Owner at Freelance
    Jun 2024 - Present · 2 yrs 2 mos

    • Advisor and Consultant to Health Insurance and Start-Up Companies • Founder | Sports Accessories Brand Launched and managed a specialty brand from concept to market, handling company setup, product definition, and branding. Managed the end-to-end operational workflow, including manufacturing, international shipping, and online marketing. Achieved a successful market entry by establishing Amazon USA and Canada as the primary distribution channels.

  • Aon ()
    • Chief Commercial Officer Health Solutions Spain
      Sep 2021 - May 2024 · 2 yrs 9 mos

      • In my role reporting to the Aon Spain Managing Director, I am responsible for expanding the existing Health/ Human Capital business nationwide and overseeing a highly qualified sales team • In 2023, Aon Spain´s Health solutions new business experienced a 31% growth, setting a historical record for the firm • The Sales focus on international solutions has enabled the development of the global benefits business, fostering growth with diverse Spanish multinationals • From day one I have encouraged a sales-oriented approach in the team. My direct involvement in the hiring of sales individuals in locations like Bilbao, Zaragoza and Seville has resulted in significant increase in business in these regions, with excellent prospects for future growth

    • EMEA Health Solutions Business Development Director
      Jul 2020 - Aug 2021 · 1 yr 2 mos

      • Reporting to the EMEA Chief Commercial Officer, I built and grew multinational client relationships and associated revenues across the EMEA region • My focus was on Health Solutions insurance and consultancy lines, specializing in employee benefits such as Health and Life insurance, Defined Contribution (DC) Pensions, Employee Communications, Data & Analytics, insurance brokerage (Local, Regional & Global), IPM/ Global Mobility, Flex Benefits, Wellbeing, Emotional fitness, Diversity, Equity & Inclusion and Workforce resilience consulting solutions

  • AXA Gulf ()
    • Regional Head of Employee Benefits Sales
      Feb 2018 - Jun 2020 · 2 yrs 5 mos

      • Led the development of the Employee Benefits business across the Gulf region, specializing in customized Medical & Group Life insurance solutions for Large Corporate and SME staff. Managed and guided a team of 20 qualified individuals

    • Head of Direct UAE
      Jul 2016 - Jan 2018 · 1 yr 7 mos

      • Successfully developed the UAE direct corporate and retail business, leading 3 different teams comprising 40+ professionals: • Corporate: Managing the Large Corporate & SME business Units, covering Employee benefits and assets (P&C) • Retail: Supervising 9 shops and branches within UAE, ensuring protection for individual clients and their assets

    • Regional Head of Direct Corporate
      Oct 2013 - Jun 2016 · 2 yrs 9 mos

      • Implemented a regional strategy for corporate business development through AXA Salary Salesforce teams • Successfully achieved company sales and profitability targets, aiding Large Corporate & SMEs in safeguarding their staff and assets • Established a regional prospecting and cross-selling strategy, including a digital sales approach through LinkedIn • Defined the sales launching strategy for AXA's entry into the Egyptian market • Assumed a leading role within AXA Group for maximizing business opportunities across the Gulf region, and nurturing key stakeholder relationships

  • Business Development Manager Spain at AXA Global Distributors
    Jan 2011 - Mar 2012 · 1 yr 3 mos

    • Led Business Development and Account Management for the company's Variable Annuity (Unit Links with guarantees) portfolio in the Spanish financial market • Successfully initiated business from scratch, securing the first 3 distribution agreements with financial partners