Egypt
Marketing nice brands to nice people.
Managing the Digital Strategy for Media, Advocacy, Content and ECOM Consumer Experience The scope includes World-class Derm Beauty Brands; La Roche Posay, CeraVe, Vichy & Dercos
• Managing Garnier in Egypt across all Brands (Fast Bright, Micellar, Color Naturals & Ultra Doux Hair Food) • Leading a team of 4 marketers to ensure Growth, Consumer Acquisition & Building a strong Brand Equity. • Responsible for bringing the Strategic Sustainability Vision of Garnier to Life; Green Beauty for All! • In charge of the P&L of All Garnier brands with a diversified portfolio of 50+ SKUs ensuring healthy profitability for the Brand. • Part of the L’Oréal Egypt CPD Management Committee contributing to strategy formulation.
• Leading the Strategy and Execution for Garnier Brand in Egypt across all Categories. • Managing Garnier team handling the Marketing and Trade angles of Garnier ensuring market leadership across categories. • Boomed the online sales through collaborating with the top E-com players. • Launched Garnier Hair Category Exclusive Online and became #1 range in the 1st Q. • Garnier Hair Launch got recognized as one of the top ECOM campaigns across MENA. • Launched Fast Bright Serum to become the #1 Most sold Face Serum in Egypt in the 1st year. • Won an EFFIE award for the top Beauty campaign across MENA in 2022! • Launched Garnier Green Beauty vision in Egypt building the Sustainable Brand identity.
• Handling a diversified Portfolio of Cooking Oil Products - worth 734M EGP- including top notch Brands such as “Slite” cooking Oil in the Sunflower segment, “Helwa” in the Premium Blend Oils segment and “Hanady” in the VFM segment with full ownership of the brands to deliver the yearly Sales and Profitability targets through execution of different activities to enhance the Brand health & equity KPIs. • 2018 volumes exceeded the targeted volumes by 115% achievement across the Brands Portfolio and 128% VS Last Year. • Launched a new product Slite Corn –a corn variant of Slite- in Q3 2018 which snatched the leadership in Q2 2019. • Launched a new SKU for Hanady (1L Net) in Q4 2018. • Full execution of on-ground activations from the ideation to the successful execution in four different regions reaching more than 3x the targeted reach with a high level of satisfaction. • Lead a transformation on the digital front, upgrading the content quality resulting in a significant increase in the reach and engagement KPIs.
- Was chosen to be part of a special Business Unit dedicated for "Vodafone Ready Compound" Project. - Vodafone Ready Compound is part of Vodafone’s “Ready Business” services; which offers integrated solutions that enable companies to develop their business through innovative services that provide world-class experience using Information Technology and Internet of Things. - The "Vodafone Ready Compound" Business Unit is responsible of developing and implementing growth opportunities between Vodafone and the real estate developers creating value for both sides through long term mutually beneficial partnerships. - Vodafone has successfully signed "Ready Compound" partnership agreements with top-notch real estate developers in Egypt including SODIC, Palm Hills and many others.
-Responsible of managing Tier 1 accounts in the Manufacturing segment. -Handling and leveraging an account list worth 1.2 M EGP monthly. -Delivering the sales target through matching Vodafone Portfolio with the customer’s needs and strengthening the partnership with those strategic accounts. -Achieved 170% (Actual Vs Target) Overall the assigned list. -Closed diversified solutions deals generating 735 K incremental revenue.
-Responsible of managing the High-value SME (Small & Medium Enterprises) segment worth 15.3 M EGP monthly, -Achieving all the budget KPIs for the segment and implementing projects and promos that serve the segment. -Increased the monthly run rate by 11% and boosted the quality of inflows by 42%.
-Ease is a non-profit entity which contributes to the society by delivering full free training to develop individuals and improve their lives. Freelance Trainer (2013 till present) • Delivered several soft skills sessions to local student organizations in universities including AUC, GUC, CIC and BUE. • On the International level, prepared and facilitated trainings session to young individuals in countries like Mauritius, France, Romania, Austria, Croatia and Belgium. • Delivered A Ted talk in TEDxBUE’s event “Empowerment”. • 2014 & 2015 Vodafone Summer Internship Trainer -Was chosen to deliver several soft skills sessions and workshops to 100+ Vodafone summer trainees with the general theme of Employability, -The sessions’ topics included Leadership, Presenting , Team Synergy and others.