Barcelona, Catalonia, Spain
Revenue leader with nearly 10 years of experience helping technology companies's GTM growth across Europe, the Middle East and Africa. Over the last three years, I’ve focused on building and leading high-performing GTM organizations. Currently, I lead Commercial Growth teams (MongoDB's highest growing segment) across France, the Middle East and Africa at MongoDB, where I have grown the organization to five Account Executives and helped transform it into a consistently productive, high-performing team. My background combines hands-on enterprise and commercial sales experience with leadership across diverse international markets. Throughout my career, I’ve worked closely with founders, CTOs, engineering leaders and business executives to drive adoption of modern application, data, cloud and AI technologies. Areas of expertise: • Revenue Leadership • Building & Scaling Sales Teams • Go-to-Market Strategy • AI & Emerging Technologies • Developer & Data Platforms • Talent Development & Coaching • Enterprise & Commercial Sales • International Market Expansion My vision at MongoDB is simple. Recruit, Develop, Execute, and ultimately build the best-in-class, A-level, sales orgs in the industry. Languages: English, French, Arabic.
FY26: 110% - Over the last 3 years, I’ve focused on building & leading high-performing GTM organizations. Currently, I lead Commercial Growth teams (MDB's highest growing segment) across France, the Middle East and Africa at MongoDB, where I have grown the organization to five Account Executives and helped transform it into a consistently productive, high-performing team. Key Achievements: - Built and scaled the Commercial Growth organization across France, Middle East and Africa. - Grew the team to 5 Account Executives across multiple international markets. - Transformed team productivity through coaching, structured execution, and talent development. - Responsible for hiring, onboarding, forecasting, territory strategy, and performance management. - Partnered with executive and technical stakeholders to drive adoption of cloud, data and AI technologies.
Top Global SDR Team in FY25: FY25 Q4: 183% FY25 Q3: 136% FY25 Q2: 250% FY25 Q1: 233% FY24 Q4: 164% FY24 Q3: 174% Led the Sales Development organization across France, the Middle East & Africa, and the Global ISV business, responsible for talent development, pipeline generation, and go-to-market execution. Key achievements: - Transformed the team into the highest-performing Sales Development organization globally at MongoDB. - Built a culture of accountability, coaching, and operational excellence, consistently exceeding pipeline generation targets. - Developed and coached ADR talent, supporting career progression into closing and leadership roles. Partnered closely with Sales, Marketing, and Operations leadership to drive pipeline growth across multiple international markets. - Led a geographically distributed team spanning France, the Middle East, Africa, and Global ISV segments.
Top EMEA Aquisition Rep Award for FY22, President’s Club FY22: 200% , 21 Net New Logos aquired with 500k + of initial ARR Promoted to Senior AE, May '22 Building, Growing and setting MongoDB's Middle East GTM with one ambitious workload at a time. MEDDIC, Force Management's CoM, Sandler
- Responsible for educating, acquiring and activating net new Mid-market/Enterprise clients (Agency & Direct) for the UKI and MENA Markets. This is done by following a consultative sales process encompassing the entire sales process from prospecting until on-boarding. - Key Achievements: President's Club, Q1 (179%), Q2 (116%), Q3 (160%), Q4 (109%). As a result, became part of the HighRoller/President's club” of 2018 consisting of the company’s top 5% performing reps globally and was invited to a fully paid vacation.
- Responsible for the lead generation of quality prospects for the Sales team. This was done by following an organised and structured cold outreach strategy that involves educating the client about Programmatic advertising and the value proposition of AdRoll and eventually qualifying the quality of the lead.
- Responsible for the media planning (Offline & Online) of “Jaguar Land Rover”, MEC Dubai’s largest client. Tasks covered the full media planning process from creating clear-cut media strategies and plans with the team to the booking of the media. - This involved meeting and presenting to the client key performance reports on a weekly basis and catering for any queries from the client’s side.
- Selected to be one of 20 full-time Advertising students from the MENA region nominated by their universities to be part of Leo Burnett's exclusive program. - It was a 3-day program that included seminars, debates and lectures from industry luminaries. Most importantly, I was tasked with a brief about DUBAI 2020's Vision to work on, with a team, to which a full campaign was created and presented at the final day to Leo Burnett executives including CEO Mr. Raja Trad.
Assisted the digital planning for two of Vizeum’s clients (PUMA & BPI). Tasks included attending client meetings, framing digital strategy with the team and conducting post campaign analysis for 2015 campaigns.