Rami El Khoury

Creative Director | Building with AI

Dubai, United Arab Emirates

About

Creative Director with 15+ years of experience leading brand, design, and creative systems across complex organizations. I help companies bring clarity, consistency, and momentum to their brand as they scale.

Experience

  • Creative Director at MONIIFY
    May 2024 - Feb 2026 · 1 yr 10 mos

    Creative Director leading brand, design, and creative systems across a digital-first finance media platform. • Defined the overall creative direction and visual language across all brand touchpoints • Built and led multidisciplinary teams across design, motion, video, and production • Established creative workflows, review structures, and quality standards to scale output without losing consistency • Led the development of new formats, shows, and brand expressions from concept to execution • Introduced AI-enabled creative workflows to improve speed, clarity, and production efficiency

  • Creative Director at Mumzworld.com
    May 2021 - May 2024 · 3 yrs 1 mo

    Creative Director owning brand, design, and creative output for a large-scale e-commerce platform. • Led the complete creative function across brand, campaigns, content, and production • Built and scaled in-house creative teams while setting clear standards and direction • Unified brand expression across digital, performance, and communication channels • Partnered closely with marketing, growth, and leadership teams to support business objectives • Ensured creative quality, consistency, and efficiency across high-volume output

  • Creative Director at The Publicity Network (Publinet)
    Aug 2017 - Mar 2021 · 3 yrs 8 mos

    Creative Director leading integrated creative and brand work for regional and international clients. • Owned creative direction across brand campaigns, content, and integrated communication • Led client relationships at a senior level and guided creative strategy end to end • Managed and mentored creative teams across design, motion, and production • Set creative standards and ensured consistency across multiple accounts

  • Creative Group Head at hug digital
    Aug 2015 - Jul 2017 · 2 yrs

    Creative Group Head responsible for creative direction, team leadership, and digital transformation initiatives. • Led creative teams across multiple accounts and disciplines • Helped evolve the agency’s creative approach toward more structured digital-first thinking • Built partnerships with key clients and guided creative output at a strategic level • Balanced creative quality with speed, scale, and delivery

  • Senior Creative Manager at Behold The Agency
    Jan 2013 - Jul 2015 · 2 yrs 7 mos

    Managed diverse client relationships and projects in a dynamic business landscape. Delivered exceptional results for clients including Cloud961 Magazine and Waterfront City.