Greater Bengaluru Area
Results-driven Demand Generation & Sales Operations professional with 10+ years of experience in lead generation, CRM management, marketing automation, and pipeline optimization. Strong expertise in ICP development, email marketing, funnel optimization, and end-to-end lead lifecycle management. Proven ability to drive qualified pipeline growth, improve conversion rates, and support revenue growth through data-driven marketing strategies.
• Define and refine ICP to drive targeted demand generation strategies • Build and optimize CRM-based lead pipelines and customer databases • Execute email marketing campaigns using HubSpot with segmentation, personalization, and automation • Design drip campaigns and nurturing workflows to improve engagement and conversions • Use LinkedIn Sales Navigator, Apollo & Seamless.ai for outbound prospecting • Manage end-to-end lead lifecycle from engagement to conversion • Conduct competitor analysis to improve targeting and campaign performance • Collaborate with sales teams to align pipeline goals and improve lead quality • Track campaign performance and optimize for pipeline growth and ROI
• Supported business operations, reporting, and workflow execution • Assisted in order processing and customer operations • Maintained data accuracy and generated performance reports • Conducted QA checks and workflow validation • Supported team training and SOP documentation