Jeddah, Makkah, Saudi Arabia
I help retailers improve forecast accuracy, inventory productivity, service levels and working capital through planning technology, analytics and AI-driven decision intelligence. Over the last 14+ years, I have led retail planning, forecasting, replenishment, inventory optimization, space planning and product lifecycle management transformations across some of the Middle East's largest retail organizations. My experience spans Saudi Arabia, the UAE, the US and the UK, with a focus on translating complex business challenges into scalable technology solutions that deliver measurable business outcomes. Today, I lead a multi-million-SAR portfolio of merchandising, planning and supply chain applications at Nahdi Medical Company, supporting 1,200+ stores and 2,000+ business users across Saudi Arabia and the UAE. Key achievements: ▪ Led the implementation of enterprise Demand Forecasting and Inventory Control Tower (ICT) capabilities, including machine learning-driven forecasting, replenishment optimization, service-level planning and executive analytics on Microsoft Fabric and Power BI, delivering double-digit improvements in forecast accuracy and reducing stock-outs. ▪ Implemented Nahdi's first Space & Assortment Planning platform (Quant Retail), now supporting every category and store format across 1,200+ stores, significantly improving planogram execution, adoption and space productivity. ▪ Rolled out Merchandise Financial Planning (MFP), strengthening open-to-buy governance, assortment localization and category planning capabilities. ▪ Implemented Centric PLM in under five months, creating a single source of truth for product development and providing leadership with real-time visibility into the innovation pipeline. ▪ Built analytics and decision-support platforms that improved executive visibility, operational performance and decision-making across merchandising, planning and supply chain functions. My expertise sits at the intersection of retail business strategy, supply chain planning, data & analytics and enterprise technology. I am particularly passionate about leveraging AI, machine learning and modern data platforms to transform forecasting, inventory optimization and retail decision-making at scale. PMP® | CSPO® | CPCM® I enjoy connecting with leaders and practitioners across retail, supply chain, planning, analytics and digital transformation, and I'm always interested in conversations around forecasting, inventory optimization, decision intelligence and enterprise-scale transformation.
Own end-to-end delivery of Nahdi's merchandise planning and supply-chain application portfolio, serving 2,000+ head-office and store users across KSA and the UAE. Partner across Commercial, Supply Chain and IT to turn planning, space, assortment, forecasting and PLM data into decisions the business trusts. ▪ Implemented Nahdi's first space & assortment planning system (Quant Retail) — now mission-critical across 1,200+ stores — and built the executive dashboards that drove a major rise in planogram execution. ▪ Delivered the demand-forecasting and replenishment platform and its Microsoft Fabric / Power BI analytics layer, improving forecast accuracy and reducing stock-outs. ▪ Rolled out Merchandise Financial Planning (MFP), strengthening open-to-buy control and localized assortment strategies. ▪ Rolled out Centric PLM in under five months and gave leadership live portfolio visibility, moving teams off spreadsheets onto a single system of record. ▪ Built a space-monetization platform automating vendor contract compliance.
• Lead the implementation of Category Management and Retail Planning program. • Project manager to implement retail planning, forecasting and supply chain applications. • Performed business analysis and worked closely with commercial (merchandising) and supply chain teams along with external vendors (partners) to implement best practice retail processes in the company.