Metro Manila, National Capital Region, Philippines
I’m a Digital Marketing Automation Specialist passionate about combining creativity, data, and technology to deliver smarter, more personalized customer experiences. I help brands design and optimize automation workflows and campaigns using tools like Marketo, HubSpot, Mailchimp, and ZoomMail. I’ve also worked on Customer Data Platform (CDP) integrations with Snowflake, Treasure Data, and Airship, connecting data pipelines and enabling targeted engagement. With a background in responsive web design (Bootstrap, HTML, CSS), I bridge both the technical and creative sides of marketing. Based in the Philippines 🌏, I’m open to global opportunities and enjoy collaborating with diverse teams. Let’s connect if you’re looking for someone who blends marketing strategy, automation, and data-driven execution.
I’m a Marketing Automation Consultant focused on helping companies grow smarter not harder. I’ve worked with industry leaders like SAP, Honeywell, CyberArk, and Mediware, building and optimizing automation solutions in Marketo, Mailchimp, Treasure Data, and Salesforce. My goal is to help marketing and sales work as one, scale efficiently, and turn automation into results you can clearly measure.
- Executed end-to-end campaign operations across email, landing pages, events, and list management ensuring seamless execution and measurable impact. - Built and optimized Marketo email and landing page templates, enabling scalable and brand-consistent campaign delivery. - Enhanced client instances through standardized templates, naming conventions, and process improvements, improving efficiency and reducing setup time. - Conducted thorough QA reviews and data-driven performance analysis to identify optimization opportunities and increase engagement. - Managed client support requests via Jira, Workfront, and Asana, ensuring timely resolution, SLA compliance, and client satisfaction. - Collaborated on Customer Data Platform (CDP) projects, overseeing data ingestion from Snowflake to Treasure Data, building workflows, and preparing datasets for activation in Airship. - Served as the primary point of contact for campaign stakeholders, coordinating timelines and deliverables from initial brief to final deployment. - Drove system and process enhancements to boost scalability, streamline operations, and accelerate campaign execution.
Digital Pi officially became part of the Merkle brand in 2023.
- Develop and execute email programs within Marketo and Salesforce to support field marketing initiatives and drive attendance to virtual and live events - Manage virtual events on ON24 including day-of and follow-up activities - Adding Drupal Events to concur.com - Manage high volume inbound requests through Wrike, a work management ticketing environment - Collaboration with marketers and program manager to ensure accurate and timely support - Create and manage digital marketing assets such as emails, landing pages, and forms - Facilitate campaign improvements through A/B testing and running performance reports - Build list segmentations, blind form submits, list suppressions - Advise marketers of marketing automation best practices
The Marketo specialist is responsible for the overall design, campaign development, process enhancement, quality assurance, roadmap, maintenance, and support for our Marketing Automation Platform. • Manage tasks and create email campaigns using marketo system. • Build emails, landing pages, forms, webinars (On24 Integration) and reports required for the campaign. • Perform A/B testing on emails (as needed). • Upload lists with proper assignments to custom fields within the system. • Upload daily list reports to be used for nurturing email campaigns. • Edit/optimize image to be used on email campaigns. • Create/modify html/CSS/Javascript codes for emails and landing pages (as needed). • Create program flow/logic that aligns with the campaign strategy. • Do peer review on email, landing page and program set up within the team and the campaign managers. • Coordinate with campaign managers with regards to edits/revisions needed on the assets for email campaigns.