Westfield, New Jersey, United States
Established global workflows for the creation, delivery, and distribution of music, video, and graphical content. Oversee strategic workgroups consisting of A&R, Marketing, Publicity, and Radio to find creative ways to bring music to business partners and consumers. Design and architect software solutions to meet new business needs on a tight schedule. Oversee an international team of business analysts, software developers, and support staff servicing multiple projects and budgets exceeding $3 million dollars Lead asset management strategy initiatives (physical and digital) for broadcast video, audio, and photo media to exploit an asset throughout its lifecycle Oversaw the transition from physical to digital media for Manufacturing, Radio, Publicity, and Marketing distribution. Oversaw data center architecture and migration for Sony Music's asset management and media distribution systems from the US to Germany. Lead the migration to Amazon Web Services for Sony Music's media transcoding architecture. Negotiated and secured contracts with multiple vendors for hardware and software purchases exceeding $5 million dollars Coordinated global meetings and workgroups with extensive in person travel to over 10 countries. Designed and managed the implementation of a suite of promotional distribution applications responsible for digital delivery of audio, video, and graphic media via email/e-card distribution and pull-based B-to-B portal access. Setup workflows and best practices for exploitation of assets in regional markets which included travel to Europe, Latin America, India, Australia, and Japan Created detailed asset workflows for A&R, media production/studio (audio , video, and graphics), operations (digital / physical), legal and business affairs, creative services (graphic design), marketing, licensing, and supply chain (physical / digital) Lead a cross department team to determine standards and best practices for archiving digital and physical media.
Scaled the US-based asset management system into the single global platform for asset management and supply chain distribution Established Sony Music’s first India-based offshore software development team Managed the consolidation of multiple asset management and metadata systems for the Sony BMG merger to reduce costs while minimizing the impact in day-to-day operations Created source asset specifications for all of the company’s digitally sourced media types: audio, video (sd / hd), still image, and packaging graphics Reduced annual operating costs by more than $2 million dollars by replacing physical source masters with digital equivalents eliminating shipment charges and customs delays Worked with the record labels and the US Library of Congress to create a digital archiving proposal to establish a mutually beneficial relationship between the public and private sectors for cultural preservation while creating new revenue streams for the company
Created Sony Music’s first digital asset management system to store audio and graphic media assets and deliver them to digital retail partners, later scaled to support video media Established workflows used by recording studios and label release planning departments for digitizing and storing media assets in the asset management system. Developed a distributed conversion system to transcode audio and graphic assets
Managed and implemented data systems for competitive data, order processing, and contact management systems Managed and designed the company’s first intranet web applications Compressed and edited digital video for multimedia presentations
Managed Novell 4.x, Dos, Windows 95/98, and Windows NT 4.0 Managed Microsoft Mail server and local/remote users Rolled-out and implement new operating systems and software