London, England, United Kingdom
Eight years after selling his design agency to Infosys, Ralf now leads 2,000+ innovators creating Intelligent Experiences for the world's best companies. Ralf is the global Chief Experience Officer at WongDoody, where he leads a global team who create human-centric digital products and services for clients across industries. He has over 25 years of experience in user experience design, digital strategy, and technology, and a degree in UX from Darmstadt University of Applied Sciences. He is passionate about solving complex digital challenges with agile and pragmatic solutions that deliver real value to customers, colleagues, and clients. He co-founded and grew Brilliant Basics, a digital agency that was acquired by Infosys in 2018, and became the CXO of WongDoody in 2020, bringing together all design capabilities at Infosys under one brand. He also conceived and implemented C2C®, a human experience design methodology that is used globally at WongDoody. He was named one of the HOT 100 in Digital by BIMA, the British marketing organisation, and has won multiple awards for his work, including the Lovie Awards for the Financial Times: The Climate Game. As a founding member of the global Design Leader's Community, he helps to drive the advancement of the industry. Let’s discuss how human-experience design unlocks growth—DM
Ralf leads Product Experience at WongDoody globally, crafting experiences and digital products that enable clients to realise the benefits of Human Experience Design. With a degree in UX, he has worked in digital customer experience throughout his career, creating outstanding work for clients globally. He was named one of the HOT 100 in Digital by the British marketing organisation (BIMA).
In 2012, Ralf co-founded Brilliant Basics, and lead the design team as CXO for 9 years, including the sale of Brilliant Basics to Infosys in 2018, and the integration into Infosys and WONGDOODY. Brilliant Basics is Infosys’ customer-centric digital transformation studio. We create digital products and services that make life simply better®
The agency I co-founded, Brilliant Basics, was acquired by Infosys in 2018, and since 2021 we brought all design and creative capabilities across Infosys together under the WongDoody brand. In my role, I lead the global experience design team.
Working in Toronto & Santa-Monica for clients such as RIM (Blackberry), Microsoft, Universal Pictures and ISIS (“Pay with ISIS” mobile wallet). Led client engagements and delivered hands-on IA work.
Freelance work