Ralf Bretz

About

Experienced sales and transformation manager with many years of leadership responsibility in international B2B companies. Focus on turnaround, restructuring, development of key account organisations and sales-related profit improvement.

Experience

• Head of Key Account Management D/A/CH Workwear at CWS Workwear
  Aug 2024 - Present · 1 yr 11 mos

• Key-Account-Manager International workwear at CWS International
  Oct 2019 - Jul 2024 · 4 yrs 10 mos

• Head of Sales Key Account Management Germany at CWS-boco Deutschland GmbH
  Nov 2014 - Sep 2019 · 4 yrs 11 mos

  • Staff coaching and support • Key Account- and Projectmanagement • Negotiation framecontracts

• Managing Director at hebu GmbH
  Aug 2012 - Dec 2014 · 2 yrs 5 mos

  Competence in design, functionality and craftsmanship: hebu has been producing top-quality fitted carpets for automobiles since the company was founded in 1964 and is today a worldwide market leader. Tier 1 supplier for OEM • profit & loss responsibility > 80 Mio €, approx. 250 staff • adjustment to a sales focus (customer $atisfaction) • generate a reorganization plan • sales - close a long-term contract with an OEM - customer win-back of a roadster OEM - identify and negotiate with cooperation partners in USA, South 
 Africa and China • relocation the manufacturing from Germany to a LCC (low cost country)

• Managing Director at Trotec Laser GmbH
  Feb 2010 - Jul 2012 · 2 yrs 6 mos

  Managing Director Germany/Switzerland and Area Manager Germany, Switzerland and Austria for Consumables, Industrial Solutions and Plotter (with budget and revenue responsibility > 10 Mio. €, > 50 staff) • Increase the revenue of 289 % • turnaround in 18 months • Reoganization from dealer to a direct sales force