Bengaluru, Karnataka, India
An experienced marketing professional with a demonstrated history of working in a geographically diverse organization. People find me to be an upbeat, self-motivated team player with excellent communication skills. In free time I enjoy doing art work, and getting involved in social activities. Specialties: Account Based Marketing, Customer Advocacy Specialist,Strategic Marketing, Industry Marketing, Customer Marketing, Event Planning & Execution, Market Research, Campaign Management, Internet & Direct Mail Marketing, Competitive Analysis & Vendor Management.
Responsible for driving growth strategies, demand generation, customer engagement, and advocacy for EagleView
BPO Marketing -India * Researched and presented new industry marketing trends to reach B2B marketing objectives * Collaborated with key partners to create go-to-market strategy * Developed print, digital and social media content in co-ordination with global directors and customer engagement managers * Planned and executed newsletters, demand generation assets, thought leadership analytics reports, case studies, media articles and videos
Account Based Marketing & Customer Advocacy initiatives In Account based marketing i design marketing program and tactics for big customers and prospects depending on their industry and category. In Customer Advocacy program i am working on increasing visibility of how happy our customers are using our products and also encouraging them to motivate others in their industry.
Customer marketing In Customer marketing i focused more on lead generation campaigns and awareness campaigns. I created a customer dashboard which made easy for my team to create marketing plans. Worked with internal teams and vendors to execute the tactics.
Churn analysis & Value confirmation for customers I focused on churn project and helped in reducing churn numbers by introducing customer value confirmation asset which was shared to customers. This helped them understand more about our products and value in their business.