London Area, United Kingdom
I am a senior revenue and digital sales leader with over 19 years of experience building and scaling commercial operations across the IT, cloud and software sectors. I specialise in translating strategic vision into measurable revenue growth - across geographies, verticals and market cycles. Currently serving as VP of Global Digital Sales at SoftwareOne, I am responsible for digital sales strategy, customer acquisition and retention, and commercial performance across EMEA, APAC and the USA. I work closely with C-suite leadership and in partnership with Microsoft, IBM, AWS, Google and other major software and services vendors to shape joint go-to-market propositions that drive sustainable growth. I also lead the integration of AI-assisted processes and optimised operations to keep our commercial infrastructure pace with a fast-moving global business. Over the course of my career I have built and scaled global inside sales functions, expanded market coverage from Europe into the Middle East, APAC and the USA, and led customer acquisition and retention programmes across Technology, Professional Services, Retail and Manufacturing. I participate in the SoftwareOne RevTech Community, contributing to the governance and strategic direction of our revenue technology stack - bringing the same rigour to commercial infrastructure that I apply to people and pipeline. What drives me is building things that last- teams, processes, cultures and commercial models that continue to perform beyond my direct involvement. I am equally passionate about operational excellence and the intelligent use of technology to deliver better, faster outcomes. I believe the right infrastructure, tools and processes are as important as the right people - and that the two, combined, are where sustainable performance is created. I am passionate about people development, inclusive leadership and creating environments where high performance and genuine wellbeing coexist. I bring particular expertise in: • Global revenue strategy and go-to-market execution • Inside sales build-out and digital sales transformation • AI-assisted processes and revenue operations optimisation • RevTech governance & commercial operations • Partner and vendor ecosystem development • Post-acquisition integration and organisational change • Sales team structure, compensation and performance frameworks I am open to connecting with leaders in technology, SaaS and services businesses, and to conversations about advisory and non-executive opportunities where my commercial experience can add value at board level.
Promoted to VP of Global Digital Sales, taking on expanded scope and accountability across the full global digital sales function. Responsible for revenue strategy, customer acquisition and retention, P&L ownership, and commercial performance across EMEA, APAC and the USA. Leading a growing international team, building on the foundations of the inside sales function to drive the next stage of commercial scale. Working closely with C-suite leadership on strategic direction, financial reporting and organisational design - including navigating the people, structural and operational changes that came with the SoftwareOne acquisition and post-merger integration. Partner ecosystem development remains central to the role, working in close collaboration with Microsoft, IBM, AWS, Google and other major software and services vendors to shape joint go-to-market propositions. Alongside this, leading the integration of AI-assisted processes and optimised operations to modernise our commercial infrastructure and accelerate performance at scale. Member of the SoftwareOne RevTech Community, contributing to the governance and strategic direction of the organisation’s revenue technology stack - ensuring the business is equipped with the right tools to support a high-performing global sales operation. Key focus areas: • Full P&L ownership and budget management for the global digital sales function • Organisational design and change leadership through post-acquisition integration • AI-assisted process integration and RevTech governance • C-suite reporting on revenue performance, pipeline and strategic initiatives • Sales compensation design and headcount strategy across global markets
Led the global inside sales function across Nordics, EMEA, USA and APAC, specialising in SAM (Software Asset Management), cloud and volume licensing. Key achievements: • Grew the inside sales team from 6 to 40+ across multiple geographies, driving year-on-year target achievement and the acquisition of 750+ customers • Unlocked $8M+ in additional recurring revenue streams globally • Expanded market coverage from Europe into the Middle East, APAC and the USA, and diversified across new verticals including Professional Services, Retail and Manufacturing • Established strategic vendor partnerships with Microsoft, IBM and AWS • Restructured the team from a flat to a regional model, improving operational effectiveness across all global divisions • Designed and delivered development programmes for 22 staff, introducing coaching, mentoring and L&D frameworks
Led the reorganisation of the inside sales function for Nordics and Europe, establishing a centralised service centre to support local subsidiaries with inbound and outbound commercial activities. Key achievements: • Built the centralised service centre from scratch - recruiting and developing a high-performing Sales Motion Team of Business Development Representatives • Devised and implemented new operational processes and infrastructure across CRM, order processing, invoicing, HR and finance • Implemented sales, support and customer success teams to serve the growing European business • Expanded geographic coverage from 6 European countries to an additional 6 across APAC and Nordics • Promoted to Director of Global Inside Sales Operations in recognition of impact and expanded scope
Outline: Senior Customer Marketing Executive for one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland and Asia Pacific. Executed go-to-market strategies in-line with Access’ brand positioning and solution offering of all on-premise, cloud and SaaS products. Key Achievements: Awarded with ‘Marketing Person of the Year 2014’ for achieving over 500,000 in revenue within 6 months. Reinforced the organisation’s promotional campaigns, by constructing and implementing digital strategies for the Education, Manufacturing and HR divisions; including social media, email and content marketing.
Outline: Senior Marketing Executive for a Wolters Kluwer Business, which is a leading provider of tax, accounting and audit information, software and services. Generated strong leads and produced sales support materials for CCH Online Information and CCH Software products, targeted professionals; such as Accountants and Tax professionals. Key Achievements: Bolstered the organisation’s cost control measures, by meticulously managing and allocating a £700k plus budget for the Online Information and Software marketing strategy.
Outline: Marketing Executive for Europe’s leading distributor of Papers, Packaging and Visual Communication solutions. Built awareness and drove sales of paper, board, sign and display and packaging products, utilised and enhanced the usage of both internal and external communications to meet the desired business objectives. Key Achievements: Part of the global project team for a new content management tool (initiated by head office in Paris), which contributed to the formation of the new company website. Successfully project managed a data cleansing exercise (2010) for all sectors of the business, which provided better insights for key organisational stakeholders, into the demographics of the company’s customers and prospects.
Outline: Marketing Coordinator for an award-winning creative software company, which develops and publishes easy to use desktop publishing, design, and graphics software. Cooperated with the Marketing Manager to deliver key marketing projects; up to the value of £1 million. Key Achievements: Coordinated the BETT show 2007; and annual show dedicated to the world of educational technology.