Delhi, India
35 years’ experience in Steel Authority of India Ltd. (SAIL) • Communications and Corporate Affairs • Government Relations • Marketing • Materials Management Senior Executive, leader, pioneer & strategist with 35+ years of experience having extensive exposure across a gamut of areas including Strategy & Leadership, Corporate Communication, PR, Branding, Customer Marketing, Digital Marketing, Operations & Analysis, People Management and Process Excellence. My demonstrated expertise lies in planning, management and execution of programs, having successfully spearheaded complex projects from people, technical as well as commercial standpoints. I am adept in engaging with diverse & global stakeholders, internal as well as external including Senior Leadership, Regulators, Customers and Partners. My skills include 360-degree communications including Branding, PR, Crisis Communication, Media Relations & Liaising, Content Creation for cross communication platforms including Print, Digital & Social Media, Event Management, Public Affairs and Crisis Management. Demonstrated track record of designing & delivering strategized communication plans and campaigns which leave a lasting impact on the target audience. Result-oriented decisive leader and a persuasive communicator with exceptional relationship management skills and a knack for identifying market/industry/customer needs while successfully ensuring these are catered to effectively. Multitasking ability to sketch the plan, prioritize the work and manage the complex projects under aggressive timelines. Adroit at analyzing the organization requirements with a proven capability to thrive in dynamic and fluid environments while remaining pragmatic and focused.
1. Theme based communication through social media, documentaries, short films, and other communication channels. 2. Targeted Communication through print and electronic Media, Monitoring of National and International Media. 3. Organizing International and national Conferences and seminars to promote Steel Industry and Steel Consumption in India, including National Seminar for Steel Sector on PLI, Seminar on Secondary Steel Sector in India, Seminar on Increasing Atmanirbharta for enhancing domestic steel usage in Defence, Railways, Housing, Rural Economy, and others 4. Post Event Documentation 5. Associated in Launching of Ispati Irada Logo of Ministry of Steel 6. Promoting the need for Research & Development in Steel Industry
During my tenure as Head of Corporate affairs, I drove strategic initiatives for internal and external communication, PR and media management; strengthened the company's brand image and perception through social, digital and traditional media avenues. Led a team of over 70 Professionals including GMs, DGMs and AGMs distributed across head office and various other SAIL units across India. Led the marketing communication strategy and execution for SAIL and all its events, including Golden Jubilee Celebrations, Inauguration and other ceremonies by Prime Minister of India. I handled all Public Affairs and communication with and for ministries and government bodies. Designed content for internal communication, drove initiatives to improve communication at plants; organised capability building trainings on communication. Published inhouse journals, brochures and coffee table books. Led media planning and buying for publications, recruitment advertisements, and ad campaigns; managed development of Film, Infographics, Posters, Leaflets and Display collaterals for various campaigns. Authored and delivered content for management’s messages, Annual Report, AGM Speech Booklet, Sustainability Report, in-house publications, product brochures pamphlets, manuals and all other communication going out to employees, customers and government. Built and maintained contacts with National, Vernacular and International Media; prepared talking points, speeches, and authored articles for senior management for publication in national newspapers and in magazines; product launches, expansion events and crisis mitigation. I am also recognized for multiple projects - Conferences at various locations to increase steel consumption in India; Communication conclave for over 50 Executive Directors for identifying issues and sensitizing leadership. Sports events including Golf, Football, Hockey among others to increase visibility of SAIL and ensured employee involvement and motivation.