Rajshree Lalwani

Digital Marketing Specialist at Cactix

United Arab Emirates

About

Over 7 years of experience in the field of Digital Marketing by serving client for SEO, SMO, PPC & ASO. I am playing key role in developing strategies for the online marketing business unit generating annual revenue and boosted lead flows by more than 85% in online sales. Also working as a digital marketing consultant for some of well know brand to increase their brand presence & increasing ROI.

Experience

  • Digital Marketing Specialist at Cactix
    Jan 2020 - Present · 6 yrs 7 mos

    Build digital media plan. Analyse competitive data. Communicate with the clients to understand their request and obtain the plan and materials. Conduct online media research to find the sites most appropriate for the client’s audience and objectives. Build industry-specific digital marketing strategy Work with suppliers/ vendors to request and negotiate proposals, launch the campaign and send the tags to the supplier Formulate the online media plan, which includes information about the site/network, its audience, any requested targeting placement sizes/ad opportunities, impressions purchased, and projected visitor counts. Build the media plan presentation for client review. Monitor the impact and implementation of the campaign, prepare performance reports for the clients. Summarize all performance data and provide feedback on trends and learning. Develop a strategy for how to conduct the online media research and planning. Manage campaign launch and delivery.

  • Social Media Marketing Specialist at Damac Group
    Jul 2019 - Dec 2019 · 6 mos

    Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. Generate, edit, publish and share daily content (original text, images, videos) that builds meaningful connections and encourages community members to take action. Set up and optimize company pages within each platform to increase the visibility of company’s social content. Moderate all user-generated content in line with the moderation policy for each community Create editorial calendars and syndication schedules. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information. Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.

  • Digital Marketing Specialist at Cactix
    Mar 2018 - Jun 2019 · 1 yr 4 mos

    Build digital media plan. Analyse competitive data. Communicate with the clients to understand their request and obtain the plan and materials. Conduct online media research to find the sites most appropriate for the client’s audience and objectives. Build industry-specific digital marketing strategy Work with suppliers/ vendors to request and negotiate proposals, launch the campaign and send the tags to the supplier Formulate the online media plan, which includes information about the site/network, its audience, any requested targeting placement sizes/ad opportunities, impressions purchased, and projected visitor counts. Build the media plan presentation for client review. Monitor the impact and implementation of the campaign, prepare performance reports for the clients. Summarize all performance data and provide feedback on trends and learning. Develop a strategy for how to conduct the online media research and planning. Manage campaign launch and delivery.

  • Digital Marketing Manager at etconme.com
    Jun 2016 - Mar 2018 · 1 yr 10 mos

    Build digital media plan. Analyse competitive data. Communicate with the clients to understand their request and obtain the plan and materials. Conduct online media research to find the sites most appropriate for the client’s audience and objectives. Build client specific digital marketing strategy Work with suppliers/ vendors to request and negotiate proposals, launch the campaign and send the tags to the supplier Formulate the online media plan, which includes information about the site/network, its audience, any requested targeting placement sizes/ad opportunities, impressions purchased, and projected visitor counts. Build the media plan presentation for client review. Monitor the impact and implementation of the campaign, prepare performance reports for the clients. Summarize all performance data and provide feedback on trends and learning. Develop a strategy for how to conduct the online media research and planning. Manage campaign launch and delivery. Maintain relationships with clients, suppliers and other internal teams.

  • Digital Marketing Consultant at Mobifilia Software India LLP
    Sep 2015 - Jun 2016 · 10 mos

     Website designing plan using SILO structuring methodology  Managing all online marketing campaigns with a goal of creating product awareness.  Implemented and directed all search engine optimization (SEO) and search engine marketing (SEM) programs, including analysis of campaign reports.  Conducted all market research and analysis for both local and national markets.  Introduced scheduled targeted email marketing programs using Mailchimp, ConstantContact resulting in increased open and conversion rates over previous sporadic email blasts  Competitive analysis – Reviewing top competitor sites for target keywords. Checking optimization techniques applied, analyzing backlinks and the strategies they have used to gain traffic.  Performed analysis on websites utilizing Google Analytics to improve traffic  Developed, tracked and improved landing pages