Mumbai Metropolitan Region
Multidisciplinary UX & Product Designer with 6+ years of experience at Lollypop Design Studio, specializing in crafting seamless, intuitive & scalable user experiences for B2C & B2B applications. I've worked across industries like fintech, edtech, manufacturing, etc., collaborating with organizations such as IIFL Wealth, JSW One, BCG, Infosys, Yocket, etc. Selected work: • Designed & built a wealth management app for IIFL Wealth, catering to high net worth individuals with assets under management (AUM) of ₹345 K+ crores • Led the design of a social e-commerce app aimed at onboarding 250+ D2C brands & 1000+ influencers • Designed & launched a cryptocurrency staking platform, driving 47% quarter-on-quarter business growth • Designed & built new UI/UX for edtech website & app with 500K+ users & 1 million monthly visits, based on comprehensive UX research. The redesign contributed to a 9X growth in app installs & a 20.2% increase in monthly traffic • Co-founded an AI startup selected for YCombinator's Startup School 2018 batch • Co-wrote an AI paper that was presented at the 3rd International Conference on Trends in Electronics & Informatics (ICOEI 2019) & has been published in the IEEE Xplore Digital Library Key Skills: • UX Design & Research: Expertise in user-centered design, designing & validating user flows, conducting user research & translating insights into product strategy • UI Design: Crafting consistent, intuitive visual elements that enhance the overall user experience across web & mobile platforms • Product Strategy: Strong understanding of the product life cycle, with a focus on designing for both user needs & business goals • Data-Driven Design: Proficient in using analytical tools such as Google Analytics & Microsoft Clarity to inform design decisions & improve product experience • Wireframing & Prototyping: Skilled in using tools like Figma & Adobe XD to create high-fidelity prototypes, user flows & wireframes • Cross-Functional Collaboration: Working closely with engineers, product managers & business stakeholders to turn vision into reality—without compromising usability or business value I thrive on collaboration with cross-functional teams & am always excited to tackle products that balance user needs & business objectives. If you’re looking for someone who can elevate your product’s user experience & drive impactful results, let’s connect at [email protected]!
• Won the 'Above & Beyond' award for taking ownership of complex design projects, managing client relationships & other studio activities • Leading a team of 7 members at mumbai location for singapore school LMS project • Redesigned & overhauled loan app for Kreditbee with 61 Lakh+ active users, catering to salaried & self employed individuals • Actively managing the standup process, tracking leaves & evaluating candidates for UX roles
• Won the 'Special Mention - Above & Beyond' award for taking ownership of complex design projects, managing client relationships & delivering onsite pitches to prospective clients • Led design estimations & pitch presentations that resulted in the successful onboarding of sustainability client Green Scale, highlighting tailored design strategies & business value alignment • Actively participated in the recruitment process, conducting interviews & evaluating candidates for UX roles, successfully hiring 3 candidates • Redesigned the UI/UX for a veterinary management system for North American & European users, improving user experience & workflows • Redesigned the UI/UX for a gym management system, optimized for gyms across Europe to improve user experience & operational efficiency
• Designed & built a wealth management app for IIFL Wealth, catering to high net worth individuals with assets under management (AUM) of ₹345 K+ crores • Won the 'New Kid On The Block' award for outstanding contributions to the IIFL Wealth Management app • Led the design & execution of new UI/UX for the JSW One Construct app, contributing to a 4.5-star rating on the Google Play Store • Led design estimations & pitch presentations that resulted in the successful onboarding of fintech client Sundaram Alternates, highlighting tailored design strategies & business value alignment
• Led the design of a social e-commerce app aimed at onboarding 250+ D2C brands & 1000+ influencers • Designed & launched a cryptocurrency staking platform, driving 47% quarter-on-quarter growth • Created a CRM dashboard for 2500+ influencers, facilitating $750K+ in marketing campaigns • Produced 150+ creative assets (posters, infographics, etc.) for reports & social media, elevating brand presence
• Designed & built new UI/UX for edtech website & app with 500k+ users & 1 million monthly visits, based on comprehensive UX research. The redesign contributed to a 9X growth in app installs & a 20.2% increase in monthly traffic • Improved the premium student dashboard, raising user satisfaction to 90% & the Trust Pilot score to 4.7 • Designed a scalable design system with 25+ components to ensure consistent UI/UX across products
• Designed & delivered new UI/UX for a manufacturing website in 3 months using HTML & CSS, based on business requirements • Identified & resolved visual & usability issues to create a consistent, intuitive user experience • Created visuals & graphics for the website using Adobe Photoshop
• Designed the UI/UX for a transportation mobile app that gained 50,000+ installs in 1 month • Helped the engineering team design a consistent, user-friendly product aligned with user requirements