Rajesh Mani

INMOBI | Digital Marketing | Social Media | Mobile advertising | User Acquisition Consultant - Performance and Strategy.

Bengaluru, Karnataka, India

About

Results-focussed marketing leader with a thorough understanding of Mobile marketing, proven ability to drive sales gains and increase brand awareness. Enthusiastic team leader and a strategic problem-solver, self directed and optimistic.

Experience

  • Head - Pre Sales, GTM Automation (BDR) & Media Sales at InMobi
    Nov 2019 - Present · 6 yrs 8 mos

  • Lead Manager - App Marketing (Performance) & Web Demand at Mobobeat
    Sep 2016 - Nov 2019 · 3 yrs 3 mos

    Mobobeat is a fastest growing User Acquisition Simplified with Data-driven Performance marketing company and specialised in delivering KPI business across the globe. We are having direct app developers globally integrated with us via API, JS tags and from leading Exchanges via our RTB. Manage the complete sales cycle for App developers and exclusive agencies globally. Lead the team and help them achieving the hunting and account management goals effectively. Aggressive presence in sourcing and reach out to app developers and work critically to onboard them for user acquisition requirements. Working with top brands and app developers across the globe geo's include - North America, Europe, SEA , China, Korea etc. Help increasing the advertiser goals on mobile performance and make sure KPI's are achieved for the campaigns. Negotiate and convince the advertisers on campaign issues. Handle CPM/CPC, CPI, CPR, CPE, CPT, CPS campaigns for the app developers and effectively work towards client's ROI. Very specialised in achieving Mobile KPI business targets for worldwide campaigns. Attend Mobile UA conferences across the globe and have an effective contribution in driving business to the company. Active follow up on the campaigns and achieve post install events such as Retention, Signup/Registration, New Purchases/subscriptions etc. Working with various traffic sources like developers, Self serve sources, App developers, media buyers, agencies via our supply team and instruct them to optimise the campaigns in order to achieve the goals. Analyse suspicious activity delivered for the campaigns and alerts the team, who then reach out to the publishers to investigate the activity and pause/block the traffic. Hands on experience in order to research, analyse the new trends in the market with respect to app promotions and update the process accordingly. Follow Up on pending invoices and confirm that invoices are paid on time.

  • Assistant Manager - Business development (Mobile advertising) at Komli Media - A Unit of SVG Media Pvt Ltd
    Jul 2015 - Sep 2016 · 1 yr 3 mos

    With the fast-paced growth of Internet access and usage on portable devices, such as mobiles and tablets, mobile Internet advertising has become an integral part of all digital marketing campaigns today, both for brand as well as performance marketers. In our endeavor to help marketers with solutions across the digital marketing spectrum, our mobile advertising platform - Komli Mobile - delivers the right target audience for mobile campaigns through a mix of premium and network publishers, bundled with real-time analytics and insights, to help create the best ROI for your mobile spends. We offer customized and innovative mobile solutions like rich landing pages, HTML5 creatives, and smartphone applications, in addition to highly targeted performance advertising with the ability to target devices, operating systems as well as carriers across 35 countries, globally. We also operate a 24x7 campaign and account management team with years of optimization experience to ensure the performance of your campaigns is in line with your goals. Manage end to end sales, client accounts and campaigns, responsible for bringing in new advertisers and agencies and managing the accounts of existing clients. Single point of contact for the advertisers and agencies, have a regular touch base with them and discuss about the requirements. Having a regular interaction with the publisher team and campaign team to make sure that the campaign is on track. Involved in creating media plan and IO as per the client budget and make sure the terms and conditions are followed. Handle CPC, CPM & CPI accounts and suggest the publisher team on traffic source optimization to maximize the revenue. Raise a request to the campaign team for the set up after receiving the materials from the client. Also involved in generating campaign reports and avoid discrepancy. Makes sure that the monthly revenue from the client accounts have been properly invoiced based on the reports provided to the finance team.

  • Sr. Consultant-Business Development at Photon Interactive
    Mar 2013 - Jul 2015 · 2 yrs 5 mos

    Photon is the largest and fastest growing provider of Mobile First Omni-Channel Experiences. We work with over 30% of the Fortune 100 companies including many with award-winning presences like Walgreens (Best Retail app of the year at SXSW, Webby award winner), JP Morgan Chase (winner of multiple Webby awards), Western Union, MasterCard, State Street Bank, L'Oreal, Best Buy, American Eagle Outfitters, Neiman Marcus, HSN, Cisco, Horizon Health Care, Johnson & Johnson and others. We also work with innovative and well-funded startups like Songza (acquired by Google), Xtify (acquired by IBM), Siri (acquired by Apple), Touch Tunes, MDLive, Viggle, and others. Description: Handling Entire cycle of sales – Web research, cold calling, online presentation and closure of sale. Fetching requirements, RFIs, RFPs by conducting informative and innovative presentations. Maintaining positive attitudes and rapports with the stake holders. Involves in Email Marketing and Social media Marketing. Use Email Marketing tools like Mail chimp and Yet another Mail Merge for Email campaigns. Effective contribution in end to end sales circuit like qualifying RFPs, Presales, Closures, Contract processing and Billing. Pipeline management & Constant tracking of pending jobs, for efficient outcomes. Create and maintain sales and performance reports.

  • Internship - Junior Firmware Programmer at fotronichs
    Sep 2010 - Dec 2010 · 4 mos

    A software programmer for microcontollers(8051, avr, pic, nxp)