Dubai, United Arab Emirates
Strategic commercial leader with 24+ years experience across MEA, driving Sales, Marketing, and Business Development for high-growth organizations. As Director – Marketing & Sales at Lumber World LLC, I lead regional strategies that scale revenue, strengthen market presence, and elevate performance. Specialized in commercial strategy, P&L leadership, GTM design, brand building, key accounts, and transforming underperforming divisions into growth engines. I’ve built and grown brands like Tuffro UK Ltd, Berry Laminate, and Gypword Gypsum across competitive markets. Known for leading multicultural teams, shaping market positioning, and driving execution excellence, I’m passionate about scaling businesses and delivering sustainable commercial growth.
Over all Branch Management ✓ Developed capital and interior market in OMAN/UAE ✓ Captured a good market share for Hard Wood Products/Architectural Ironmongeries ✓ Become one of the leading building material supplier after taking over branch in 2011 ✓ Got appreciation for the best service by leading Joineries and Contracting Companies. ✓ Expanded 5 New Branches in UAE & Oman from 2019 till date ✓ Diversified the product range introducing Ironmongery and Hardware Products