San Mateo, California, United States
The best marketers are serious operators. They are force multipliers who amplify the team they are given. They run marketing like a supply chain: every campaign coordinates multiple teams, companies, contractors, and channels, each with its own deadlines and complexities. That is the marketing I do. Build. Fix. Drive pipeline. Figure things out. No job is beneath me. I will do whatever it takes. Marketing leader with 15+ years at AI, developer, and infrastructure companies. Technical by background: CS Master's (UIUC), 8 years engineering, former developer advocate. I tell stories I care about and obsess over brand and detail. Founder of two AI startups. Equally strong in enterprise and PLG.
My focus: Marketing that drives revenue, not noise. • Enterprise GTM and ABM • Product marketing that makes deep tech clear and credible • Influencer marketing • Demand gen built for pipeline, not vanity metrics • Content and POVs that earn trust with technical buyers • Sales enablement that actually helps close deals
You know that GTM teams are wasting at least 50% of your budget, but don't know where and why. Is it due to campaign issues? Sales issues? Or worse, a product-market fit issue that even Steve Jobs couldn't market? FunnelMind uses Explainable ML and GenAI to help act like an X-Ray for for the entire funnel and answer all those questions to help GTM teams fix their leaky funnel.
I helped 4X Redis zero-touch growth business and 3X the conversion from low-tier to premium plans. I helped run their influencer marketing and got millions of additional awareness and massive growth in traffic Wrote several top-downloaded (50K downloads) e-books.
I own the Global Growth Marketing of our Zero-Touch cloud business @ Redis Labs.
- Lead PLG and growth efforts - Lead TestAutomationU.com platform and growth - Lead Applitools onboarding along with PMs - Launched the first-ever global "Rockstar" hackathon for QA engineers that 1000s of engineers participated in. Built a Hackathon App to test against. Created test cases and rules. Worked with several different teams (Marketo team, CS, CSM, Marketing, DevRel, ExecTeam, SDRs, SEs) to run it. Created Email Cadence for applicants and prospects. [Nov 2019] - Work closely with the CMO and lead company repositioning and TAM expansion [Oct 2019] - Create technical contents such as TAU courses, Tutorials, Videos etc - Assist with marketing content such as Sales Enablement and Presentletts
I'm responsible for growth marketing and content marketing at Applitools. Since I have a deep technical background, I'm bringing them all into the marketing team and have already built things to help promote Applitools like: https://testautomationu.com - A free platform for learning test automation for QA engineers. https://applitools.com/tutorials - A modern documentatoin and tutorials platform https://demo.applitools.com - A demo app to showcase visual differences in Applitools On the growth marketing side, I manage Intercom, monitor Woopra and run Surveys and help onboard customers and run a weekly webinar called "Master class"