Dubai, United Arab Emirates
Strategic professional with over 10 years of experience in business management and market development, expert in driving sales growth, adapting global brand strategies to local contexts and implementing effective Route to Markets. Throughout my career, I have demonstrated: - A strong commitment to driving strategic growth and operational excellence in different environments and cultures; - Proven success in market expansion, brand development, and team leadership; - Deep understanding of consumer insights and business dynamics and capacity to translate these insights into actionable plans; - Enthusiasm for contributing to innovative solutions that enhance operational efficiency; As a curious lifelong learner, I am passionate about understanding the dynamics of the world and human behavior. I firmly believe in the power of consumer knowledge, customer insights, and leveraging market data to drive impactful business results and effective brand strategies. I thrive in cross-functional, multicultural teams and value the synergy that collaboration brings. Honesty, integrity, and a commitment to continuous learning and improvement are guiding principles in both my personal and my professional journey.
Leading the development of Moët Hennessy portfolio across Indian Ocean markets, driving commercial performance through distribution (6 distributors), and strengthening the positioning of our Maisons in selective and premium environments.
Led Moët Hennessy business in Morocco, driving strong and consistent year-on-year growth in both revenue and profitability, culminating in a record performance in 2025. Drove key strategic initiatives across the portfolio, including major product launches and brand activations, while strenghtening market leadership in the premium and above segment.