London Area, United Kingdom
I'm the co-founder & deputy CEO of AutogenAI. More than 300 enterprise organisations use AutogenAI to manage and write winning RFPs. Backed by some of the world’s most notable investors, including Salesforce, Blossom Capital, Spark Capital & Nat Friedman, AutogenAI is changing the way enterprise businesses win deals. I'm a former management consultant and corporate lawyer with degrees in biology, politics and law. I'm passionate about systems, data analytics, linguistics and the challenge of building for scale. I was recently named Times Female Entrepreneur of Year at the Times Tech 100 Awards. Prior to co-founding AutogenAI, I had a career in business operations. I went into SaaS start-ups or rapidly growing businesses as a “fixer", identifying, diagnosing & implementing solutions to operational problems that were inhibiting growth. I did this across a variety of different business functions including product development, customer success, support, finance, HR, legal, process management and marketing/go-to-market. At all the companies I worked in, I catalysed collaboration, implemented change and incubated new roles/functions. Separately, I have a keen interest in women's rights, social mobility and access to justice. In my spare time I can be found working on the Pink Ladoo Project (the gender-equality movement I started that caught on globally). I'm an author - my debut book, Stories for South Asian Supergirls, released 16 May 2019, and was selected as 'Children's Book of the Week' by The Times and as one of the Observer & Guardian’s children’s books of the month. 100% of my royalties go to charity. My second book 'The Night the Reindeer Saved Christmas' released 1 October 2020 with Bonnier Books to rave reviews. Supergirls was acquired by Penguin from Kashi House in a major deal in 2021 & volume 2 released in Spring 2025. Visit southasiansupergirls.com for more info. I'm also the founder of southasiantherapists.org - the world’s first global directory of South Asian therapists. The platform connects South Asians around the world with a South Asian mental health provider near them and is demystifying therapy and mental health for diaspora South Asians. The site launched in June 2020 in the height of the covid-19 pandemic and is now the largest community of South Asian mental health professionals in the world.
At AutogenAI, we’ve built a specialist tool for the specialist task of answering bids, tenders and proposals. We are working with some of the world’s largest public services suppliers and our clients are reporting an 85% efficiency gain, a 30% increase increase in win rates, and an 8X increase in the productivity of their bid writing teams. Backed by some of the world’s most notable investors, including Salesforce, Blossom Capital, Spark Capital & Nat Friedman, AutogenAI is changing the way enterprise businesses win deals. Want to learn more? Drop me a DM
‘Stories for South Asian Supergirls’ is a best-selling collection of illustrated biographies of notable South Asian women which released on 16 May 2019 via Kashi House Publishers. Named Children’s Book of the Week and Month by the Times and Guardian respectively. Rights acquired by Penguin in a major deal in 2021. Supergirls was re-released under Penguin in 2021 and Volume 2, Stories for South Asian Superkids, released Spring 2025.
Globally acclaimed, award winning campaign, dismantling patriarchy one Pink Ladoo at a time. In South Asian culture there is a long standing tradition of distributing sweets amongst your network to announce the birth of your son but girls' births usually go unannounced. The sexism starts early. I've long believed South Asians were ready to celebrate girls’ births and reject the custom of only celebrating boys but they were hesitant because they didn’t want to do it alone and they'd follow if they saw others doing it. So I began sharing stories on social media of a few people who had agreed to celebrate their girls by distributing Pink Ladoo to their network with the hope that it would inspire others to do the same. It worked and the campaign took off like wildfire. Within 6 months of launch, celebrating girls’ births with Pink Ladoo became a global trend within the South Asian diaspora, and Pink Ladoo were made available at South Asian sweet shops across the UK, Canada, Australia and the US in response to the demand generated by our campaign. The Pink Ladoo Project is now household name within the South Asian diaspora. Thousands of girls births have been celebrated this way. Our posts routinely go viral and our videos have racked up millions of views. For me, sexist customs and traditions are the root cause of sexism. They function like intergenerational propaganda, spreading the idea that women are inferior to men from one generation to the next. If we are serious about tackling the social ills that stem from sexism, then we must eradicate these sexist norms with urgency. That’s what my campaign is all about. The campaign has won awards & my work has been featured across the press including by The Times, Sky News, BBC Breakfast, CBC News (Canada), the Guardian, Stylist + more. I regularly appear on broadcast media to talk about issues impacting women. (I don't make or sell ladoo by the way) You can follow along here: www.instagram.com/pinkladoo
Google & Camden Learning have partnered to help local children pursue their dreams of having a career in STEM and support their entry into the tech workforce. The project is the brain child of Google’s Amy Brown. A staggering 40% of children in Camden live on or below the poverty line. For a whole host of socioeconomic reasons, a career at the likes of Google or Meta (or any of the other tech companies in the vicinity, including ours) is currently a pipedream for most children in the area. But it really shouldn’t be, and the London AI Campus will change that. We will be supporting it as much as we can. Official press release can be found here: https://www.reuters.com/technology/artificial-intelligence/british-pm-opens-google-backed-ai-campus-inspire-students-2024-11-27/