Taipei, Taipei City, Taiwan
A results-driven Global Events Marketing Specialist with expertise in event planning, marketing operations, and product promotion. Proven ability to manage large-scale global marketing campaigns, coordinate cross-functional teams, and execute successful product launches. Skilled in budgeting, strategic planning, and optimizing promotional items to enhance brand visibility and customer engagement.
- Plan and execute global marketing events, ensuring smooth logistics and budgeting. - Develop strategies to enhance brand visibility and audience engagement. - Collaborate with digital marketing for effective event promotion. - Build relationships with internal teams for aligned event goals. - Oversee budgets and achieve cost savings through efficient planning. - Measure success with KPIs and prepare reports for future improvements.
1. Global Marketing Materials and Promotional Items Planning - Planned and managed global marketing materials, including product brochures, ROG caps, shopping bags, T-shirts, and other promotional items for events. - Oversaw design, budget management, and collected quantities by coordinating with local branches to ensure accurate production and distribution of these materials. 2. Media Review Sample Planning - Coordinated with the Product Business Unit to plan media review samples, ensuring sample availability for global product reviews. - Worked with Territory Marketing teams to distribute samples across regions and collaborated with Product Managers and Sales Administrators to organize the shipment of samples after product launches.
1. Marketing Operations Support - Processed and tracked marketing expenses, ensuring timely payments and accurate records. - Uploaded and organized marketing material files, ensuring easy access for internal teams. - Assisted in simple optimization of e-commerce content to improve product visibility. - Coordinated shipment arrangements, including confirming quantities with local branches and scheduling deliveries. - Communicated with local teams to manage the quantity and logistics of marketing materials and ensure smooth delivery.