London Area, United Kingdom
I lead Muck Rack's Global Insights and Measurement practice across North America and EMEA, overseeing a 30-person international team of consultants and analysts who help communications professionals quantify and amplify their impact. My work sits at the intersection of media intelligence, data-driven measurement, and strategic communications - translating complex media landscapes into actionable insight for enterprise clients. This role is the latest chapter in a career built around one conviction: that communications measurement must evolve as fast as the media environment it seeks to understand. In 2017, I co-founded Ruepoint, a media intelligence and insights consultancy that I scaled as COO over eight years - building multi-disciplinary teams across editorial, analytics, and client services, owning P&L and financial performance, and establishing strategic relationships with global enterprise clients. Ruepoint was acquired by Muck Rack in January 2025, and I led the post acquisition integration, aligning operations, teams, and client delivery models across regions to establish Muck Rack's expanded international insights capability. Before Ruepoint, I served as Global Services Director at Kantar Media Reputation Intelligence, where I led global media monitoring and measurement operations for international clients including the European Central Bank and the European Commission. I managed multilingual teams delivering complex, multi-market programs and directed global content sourcing strategy. These experiences across enterprise, start-up, and institutional environments gave me a perspective on measurement that spans the full spectrum of organizational complexity. As Global Chair of AMEC, the international trade association for measurement and evaluation of communication, I chair the Board of Directors and guide strategy for advancing global best practices in measurement, analytics, and insights. I also serve as Measurement Lead on the UNDP Climate Communications Task Force, bringing measurement discipline to one of the most consequential communications challenges of our time. I welcome conversations about speaking engagements, advisory opportunities, measurement partnerships, and the future of communications intelligence. Reach me at [email protected].
Grew Muck Rack's Global Insights and Measurement practice from a newly integrated acquisition into a scaled international operation spanning North America and EMEA, leading a team of 30 consultants and analysts. I define and execute global strategy for insights, measurement, and analytics solutions for enterprise clients. I partner with executive leadership to position insights as a core driver of client value, retention, and growth, and I lead the development of scalable, data-driven methodologies that demonstrate communications impact in an increasingly complex media landscape. • Oversee international team structure, capability building, and operational excellence across multiple regions • Work cross-functionally with product, sales, and customer success to embed insights into Muck Rack's platform and offerings • Act as senior advisor to key global clients on measurement frameworks and strategic communications effectiveness • Led the post-acquisition integration of Ruepoint into Muck Rack (Jan-Dec 2025), aligning operations, teams, and client delivery models across regions This role builds directly on the media intelligence company I co-founded and scaled to acquisition, now operating at the platform scale Muck Rack provides.
Elected to lead the global industry body representing communications measurement and evaluation professionals worldwide, chairing the AMEC Board of Directors since June 2024 after serving as Chair of the Board and Board Member from January 2022. I guide AMEC's strategic direction and advance global best practices in measurement, analytics, and insights at a pivotal moment when the discipline faces fundamental transformation driven by data proliferation, AI, and evolving stakeholder expectations. Working with the executive team, I focus on expanding AMEC's global influence, deepening membership value, and strengthening thought leadership that equips practitioners to navigate an increasingly complex media landscape. • Drive the evolution of industry standards and frameworks for evaluating communications impact, ensuring they remain relevant and rigorous in a rapidly shifting, AI-driven environment • Serve as a prominent industry voice, delivering keynotes and participating in panels at major global conferences to advance the role of measurement in strategic communications • Champion initiatives bridging the gap between comms practitioners and C-suite decision-makers, advocating for insights-driven communications planning at the highest organizational levels • Collaborate with international stakeholders including the UNDP, where I serve as Measurement Lead for the Climate Communications Task Force to extend measurement best practices into high-impact global contexts • Oversee governance and strategic planning for the AMEC Board, ensuring the organization remains financially sustainable and mission-aligned as it grows its global membership base This role represents the culmination of more than two decades of work in media intelligence and measurement, an opportunity to shape the standards and practices that define how our industry quantifies communications impact, and to ensure those standards evolve as thoughtfully as the technology transforming our field.
Co-founded and scaled a media intelligence and insights consultancy over eight years, culminating in a successful acquisition by Muck Rack in January 2025, validating the measurement-first approach to media intelligence that defined Ruepoint from day one. As COO and board member, I directed company strategy, operations, and commercial growth from start-up through scale. I owned full P&L responsibility, budgeting, and financial performance, consistently improving operational efficiency while driving sustained revenue growth across multiple international markets. I built and led high-performing, multi-disciplinary teams spanning editorial, analytics, client services, and technology—fostering a culture rooted in rigour, empathy, and continuous improvement. • Established and deepened strategic relationships with global enterprise clients, expanding Ruepoint's footprint across the UK, Europe, and North America through consultative, insight-led partnerships • Introduced KPIs, performance frameworks, and structured continuous improvement initiatives that elevated service quality and team accountability across the organization • Drove innovation in media measurement and reporting methodologies, positioning Ruepoint as a recognized leader in delivering actionable communications insights aligned with AMEC best practices • Managed every operational dimension of growth from hiring and onboarding to technology infrastructure, vendor management, and process design, ensuring scalability without sacrificing quality • Led due diligence, transition planning, and post-acquisition integration following the Muck Rack acquisition, establishing the foundation for expanded international insights capability The journey from founding to acquisition reinforced my conviction that combining human expertise with rigorous measurement frameworks creates enduring value—a principle I now apply at global scale as VP of Global Insights at Muck Rack.