Gurugram, Haryana, India
Motivated analytics professional with over 8 years of comprehensive expertise spanning the aviation, retail, and search domains. Skilled in data analysis, predictive modeling, machine learning, and visualization techniques. Strong background in translating complex data into actionable recommendations, fostering cross-functional collaboration, and delivering measurable results.
> Helped regain 13% of customers lapsed due to Covid-19 by designing personalised campaigns > Intelligent system to detect real time anomaly in the digital products to ensure smooth operations by reducing the resolution time by 6 hours > Planning and evaluating campaigns to improve traffic on 6E website and app > Conducted analysis on numerous business pain points to facilitate stakeholders in monitoring and enhancing the business
> Built a logistic regression model to improve the customer acquisition rate by >10% > Revamped promotion planning using segmentation tool to improve the ROI > Facilitated the launch strategy of a new product by identifying the focus group
> Built regression model to quantify impact of ad campaign’s features. Improved sales uplift by 6% using ML driven campaign planning solutions > Deployed end-to-end dashboards for extensive data visualisation