Chennai, Tamil Nadu, India
I’m an experienced Digital Marketer focused on creating and managing PPC campaigns that help businesses grow. I manage campaigns across Google, Bing, Yahoo and Meta - always focused on getting the most out of every click My expertise includes: End-to-end campaign management, Collaborative teamwork (mostly with cross functional teams and internal stake holders), and Deep analytics. I’ve spent the past few years testing, tweaking, and learning what actually resonates especially in Japan market.
Led end-to-end digital marketing strategy with a strong focus on KPI definition, performance tracking, and ROI optimization across channels. Owned annual marketing budgets exceeding ¥100M, ensuring efficient allocation and consistent performance improvement. Designed and executed lead generation campaigns with a primary focus on SQL (Sales Qualified Lead) growth aligned with sales objectives. Collaborated closely with sales teams to improve MQL-to-SQL conversion rates and pipeline contribution. Continuously analyzed campaign performance to optimize CAC, conversion rates, and funnel efficiency. Achieved consistent year-on-year growth in lead volume, SQL contribution, and overall marketing ROI through data-driven decision-making. Key metrics: SQL growth, YoY ROI improvement, CAC optimization, funnel conversion uplift, budget efficiency at scale
Results-driven Digital Marketing professional with hands-on experience in SEO, Google Ads, and Facebook Ads. Successfully managed SEO strategies for client websites, consistently ranking high-value keywords at #1 positions on SERPs. Planned and executed paid advertising campaigns generating 500+ qualified leads annually. Collaborated closely with internal stakeholders to identify new opportunities and drive brand awareness across digital channels.