Los Angeles Metropolitan Area
Senior executive building and scaling global partnerships at the intersection of immersive technology, entertainment, gaming, and brands, with a decade in advertising and brand strategy as her foundation. Raffaella identifies inflection points early and develops culturally transformative partnerships with creators, IP holders, brands, and technology platforms to maximize reach, distribution, and monetization of of content, platforms, products, and brand experiences across emerging media. A strategic operator with a vast C-level network across the creator economy, UGC gaming platforms, advertisers, and immersive tech, she has led the full partnership lifecycle - from identifying whitespace and shaping business models to negotiating distribution agreements and scaling globally - across Fortune 100 companies. Sony Pictures Entertainment — Engaged by the CEO of SPE and CSO of Sony Corp to plan SPE's expansion into gaming, location-based entertainment, and interactive platforms, maximizing IP value across Theatrical, TV, Anime, Animation, Live Events, and Experiential formats. Epic Games — Head of Brand Partnerships for Unreal Engine. Led growth of Epic's ecosystem — from development tools to Fortnite — within fashion, luxury, retail, and beauty, integrated with music, sports, and entertainment. Key partnerships: LVMH, WPP. Accenture — Partner/Managing Director. Co-founded and scaled the global XR practice from 2 to 300+ experts; forged strategic alliances with Qualcomm, Meta, and Microsoft. Earlier — Leadership roles at 72andSunny, Publicis Sapient, and MXM driving digital advertising and brand strategy for Fortune 100 clients. Currently — Partner at Prompt.ai (physical and digital platform for the global AI art community) and advisor to companies in the AI and entertainment space. Speaking — CES, Cannes Lions, SXSW, GamesBeat, AWE, Qualcomm Snapdragon Summit. Featured in Harvard Business Review, Forbes, VentureBeat, Accenture CEO shareholder letter. Recognition — Metaverse Insider Top 30 Leaders, VR Fest, Lumiere Award, Communication Arts, Webby, DEMOgod Award.Education — MBA, Master's in Piano Performance (USC)
Leading creative concept development and strategic partnerships across global artists, major museums, recording artists, and Fortune 500 brands for an international digital & AI art magazine and platform.
C-suite advisor to WXR Venture Fund, Forma Vision, Super League, and Supersocial. Outcomes - Accenture Ventures investment into Forma Vision; M&A acquisition by Super League.
Led strategic growth plan to expand Sony Pictures' presence in gaming, location-based entertainment, and interactive platforms, engaged directly by the CEO of SPE and CSO of Sony Corp. Maximized IP value across Theatrical, TV, Anime, Animation, Live Events, and Experiential formats.
As Head of Brand Partnerships led growth of Epic's ecosystem — from development tools to Fortnite — within fashion, luxury, retail, and beauty, integrated with music, sports, and entertainment. Managed cross-functional global team and closed global, multi-year partnerships with LVMH, WPP, Timberland, and Qualcomm.
Co-founded and scaled Accenture's global XR practice from 2 to 300+ experts. Built strategic alliances with Meta, Qualcomm, Microsoft, Unity, and Epic Games. Created immersive offerings and new business models for clients in Retail, Fashion, CPG, Travel, and Entertainment. Personally drove one-third of global sales. Featured in HBR and Accenture's CEO letter to shareholders.