Rome, Latium, Italy
Planning and implementation activities designed to achieve the objectives of sales and profitability. Development of new tactical actions in the field of web sales and re-marketing in respect of trade policies and values of the brand of the BMW Group. Main activities: - KPIs monitoring and steering (data analysis of estimates;conversion rate;sales;lead generation). - Sales forecasts. - Development, analysis and monitoring of sales campaigns. - Managment of www.usato-roma.bmw.it - Start up of the social media channels of BMW Roma. - Start up of the e-commerce platform of BMW Roma. - Development and management of new sales channels - Management of the relationship with external partners in relation to the area of competence. - Development and monitoring web marketing campaigns and management of web marketing budget.