Madrid, Community of Madrid, Spain
My career as a Global Marketing Manager has been both rewarding and dynamic. Through more than 20 years of professional experience in healthcare marketing, my journey has been defined by two core passions: driving impactful change and empowering the people behind the strategy. With deep expertise in gynecology and valuable prior experience in psychiatry, I have successfully launched and positioned products across diverse and complex markets, including the European region, Mexico and LATAM countries, Russia, and the CIS region. Adaptability and cultural empathy are at the center of my leadership style. Living and working across Poland, Hungary, and Spain, strengthened by a transformative journey through India, has given me a holistic understanding of human needs. I bring this perspective into my work at Gedeon Richter. I believe that even the best strategy only succeeds when the people who execute it are aligned and motivated. All of my previous experience has driven my current focus more into change management strategies with the "what's in it for me?" (WIIFM) principle. I understand that to drive successful implementation, we must look beyond delivering a message and ensure every team member sees the personal value and purpose in a transition. Leading the global brand team, I truly believe that mentoring talent, fostering a collaborative environment can empower global and local teams to turn ambitious concepts and ideas into reality. As the marketing landscape evolves, I embrace continuous innovation, including the proper, ethical use of AI. I am dedicated to keeping our strategies forward-thinking and adaptable, always ensuring that real, human impact remains the driving force behind every initiative. In 2010, I embarked on a unique personal journey, spending several months traveling across India, enriching my cultural awareness, and broadening my perspectives. This experience not only helped me in my personal development, but also provided me with a more holistic view of human needs.
Main responsibilities: • leading gynecological portfolio for EU, LATAM, China, Russia and CIS countries • managing team of international product managers • providing guidance and supervising teams in regional offices with regards to commercial and marketing activities of products • central strategies for products – campaigns • prelaunch activities and international launches of various products • consultancy role in HQ projects
In 2010, I embarked on a unique personal journey, spending several months traveling across India, enriching my cultural awareness, and broadening my perspectives. This experience not only helped me in my personal development, but also provided me with a more holistic view of human needs.