Rafael Guedes de Melo

Global Group Product Manager at KitchenAid SDA | D2C | eCommerce | eContent | eCare | SEO | Product Management

Brussels, Brussels Region, Belgium

About

Global Group Product Manager with 10+ years experience & passion for delivering value to end-users/consumers. Vast experience with leading multifunctional teams and building collaborative relationships between stakeholders & agencies to boost results. eCommerce | eCare | eContent | Digital Marketing | SEO | Agile | Scrum | Kanban | Product & Project Management Fluent in English, Spanish & Portuguese

Experience

  • Whirlpool Corporation (12 yrs 9 mos)
    • Global Group Product Manager Digital Experience & D2C - KitchenAid SDA
      Sep 2022 - Present · 3 yrs 10 mos

    • Digital Group Product Manager at KitchenAid SDA EMEA
      Jan 2022 - Sep 2022 · 9 mos

    • Group Product Manager
      Jun 2018 - Jan 2022 · 3 yrs 8 mos

      • Multifunctional teams management with focus on development, engagement and results • Constant testing, consumer & stakeholder feedback to increase product/services sales in eCommerce • Effective communication and collaboration between stakeholders & agencies • SEO & Content Squads to optimize organic traffic and increase brand awareness & business sales • Agile mindset and methodologies application, such as Scrum & Kanban

  • Marketing Associate Intern at SHV Energy (Supergasbras)
    May 2012 - Aug 2012 · 4 mos

    Improve process between call center and operations, increasing productivity by 221% Supervised a team in the order-to-cash cycle Redesigned a company software and work process to integrate credit and debit card payments/controls to increase distributors' productivity and customer satisfaction

  • Marketing Intern at Aliter
    Jun 2011 - Aug 2011 · 3 mos

    Developed the Research & User Need Analysis Report for BRIC-ITT, an European project that aims at providing a training framework for European SMEs in trading with BRIC countries Created a promotional presentation for Energy Wise, an european project that provides an energy management e-learning suite for European companies