Rafael Leonardo Carlesso

Senior Brand Strategist | Luxury Brand Systems & Governance | Luxury is Structure

Milan, Lombardy, Italy

About

I develop luxury brand systems built on structure, discipline and cultural intelligence. My work translates market dynamics and behavioral insight into positioning hierarchy, governance models and cross-platform coherence designed to protect pricing integrity and long-term authority. I operate at the intersection of symbolic codes, product architecture and commercial deployment, ensuring alignment across executive, creative and distribution layers. AI-supported simulation frameworks accelerate validation and system refinement, while strategic control remains human-led and accountable.

Experience