Denver, Colorado, United States
Marketing leader with deep experience across Medicare Advantage, senior-focused primary care, and B2B sales channel engagement. I build integrated marketing strategies that drive meaningful outcomes in patient and member acquisition, retention, provider engagement, and broker activation. As Group Account Director at Heinrich, I lead cross-functional teams to help healthcare organizations simplify their communication, strengthen market position, and improve the experience for seniors. My work focuses on creating confidence-driven messaging that reduces complexity and aligns consumers, providers, and the sales channel. Core expertise: • Healthcare marketing strategy • Medicare Advantage growth and retention • Broker engagement and sales channel activation • Senior consumer insights and communication • Multichannel campaigns that support business and revenue goals I’m passionate about helping healthcare organizations translate complexity into clarity, build trust with seniors, and deliver results that move their business forward.
As Group Account Director, I lead cross-functional teams and client partnerships to deliver integrated marketing solutions that drive measurable business outcomes — with a focus on healthcare, Medicare Advantage, senior-focused care, and B2B. • Lead strategic partnerships with national clients, advising on business challenges and aligning creative marketing solutions to deliver results in highly regulated industries. • Oversee a portfolio of client accounts, managing business growth, strategic planning, and multi-channel campaign execution for both General Market and Hispanic Market audiences. • Direct client acquisition and retention strategies, leveraging insights, creative strategy, and media planning to maximize ROI and customer engagement. • Champion agency growth, contributing to business development efforts, organic growth opportunities, and agency positioning within the healthcare and senior care space. • Mentor and develop account teams, fostering a culture of strategic thinking, accountability, and collaboration across departments and client teams. • Act as senior client counsel, providing proactive leadership in key account management, business strategy alignment, and integrated campaign planning.
• Manage key client accounts for both the General Market and Hispanic divisions of the agency. • Primary responsibility for fostering various client relationships, providing vision and leadership and overseeing the planning and execution of the agency’s premier national Health Insurance client. • Accountable for maximizing client ROI by tracking and analyzing results and optimizing the marketing and media mix.
• Managed and directed the Denver satellite office for the 5th largest Hispanic Advertising Agency in the U.S. • Team Leader for the Qwest Communications Hispanic Advertising Account: Developed and executed multiple strategic, integrated marketing programs, which led to increased customer acquisition and greater retention. • Developed, executed and analyzed fully integrated multi-media campaigns with TV, radio, print, out-of-home, direct mail and on-line components. • Planned and implemented new product launches and created internal sales incentive programs to educate and motivate client sales teams. • Assumed direct management responsibility over account services, events marketing, media, and Public Relations departments. • Managed and mentored account services department and provided them with leadership and insights on client industries and competitive landscape, and ensured projects were line with overall strategy and budget. • Spearheaded the strategy and development for integrated marketing initiatives across all channels that met client marketing and business objectives.