São Paulo, São Paulo, Brazil
Planning and building brand campaigns, managing communication agencies, being the focal point of brand campaigns. Leadership of content plans and brands' social media. Main projects delivered: - Rock in Rio - KitKat (2026; 2024) - Formula1 - KitKat (2026; 2025) - Big Brother Brasil - Nestlé Chocolates (2026; 2025) - Biscoitos de outra galáxia - Super Mario - Bono e Negresco (2026) - Felicidade que vem de dentro - Nestlé Recheados (2026) - Lançamento Nescau Cookie Cereal (2026) - Nestlé e Stranger Things - O melhor dos dois mundos - Nestlé Chocobakery (2025) - Spotify Session by KitKat (2025) - Better Breaks - KitKat (2025) - Meu Primeiro Lanchinho - Mucilon (2025) - KitKot - o KitKat do TikTok (2024) - Nestlé Viajar Faz Bem (2024) - Nestlé Faz Bem Ganhar Toda Hora (2024) Recognitions: - TikTok Ad Awards 2025 - Além do TikTok (1º) e Parceria de Milhões (2º) - Effie Latam 2025 - Content Media (Partnership) (1º) e Content Branded (2º) - IMO Insights - Campanha mais lembrada do BBB25 (1º) - Smarties Global 2025 - KitKat Skin - Personalization (1º) e KitKot - Brand Experience (2º) e Social Media Marketing (3º) - Smarties Brasil 2024 - Jornada do cliente / Geração de leads (3º) e 2023 - Geração de Leads / CRM (3º) - Portal da Promo 2023 e 2024 - marca mais lembrada (1º)
Coordination of Nestlé corporate promotions (1 direct person), being responsible for the campaign budget, development of concepts, schedules for the planned promotions to take place, coordination of all tasks involving the production of the campaign and contact with all internal areas and stakeholders involved in the process. Main promotions delivered: - Nestlé Renove Seus Sonhos (2022) - Ganhei Um Ano de Nestlé (2022) - Tudo Bem, Nestlé Tem (2022) - Nestlé Faz Bem Pra Você (2023) - Nestlé Me Faz Tão Bem (2023) - Nestlé Faz Bem Estar Junto (2023)
Deployment of category and channel strategies in a personalized manner and with the customer at the center to enhance the sell out mindset.
Responsible for leading, directing and planning the activities of the Minas Gerais merchandising team, seeking the best execution in the field.
Responsible for customer service, negotiation, monitoring sales and deliveries and managing the Minas Gerais indirect channel and food service account.
Provision of financial accounting audit services, comparisons of current year's balance sheet and income statement accounts with the previous period, account reconciliation and inspection of clients' physical inventory.
Knowledge of the entire retail process flow, routines and operational standards for the purpose of supporting store management.