Rafael Melendreras

About

Demand Generation & Marketing Automation Specialist focused on building scalable B2B growth engines through persona-driven nurture journeys, lifecycle programs, and conversion-focused email strategies. I combine data, segmentation, and behavioral insight to align marketing and sales, optimize lead qualification, and accelerate pipeline performance. With a background in psychology and experience in SEO, content strategy, and creative storytelling, I integrate analytical thinking with audience insight to create content that drives engagement and measurable growth. I am also a published author of several novels: -"La grieta de Vincent" (2023) -"Cenizas de invierno" (2020) -"El tacto de la vida" (2017) https://www.amazon.es/Rafael-Melendreras/e/B08ZY5KJMS

Experience

• Demand Generation & Marketing Automation specialist at Roland DG Europe
  Dec 2025 - Present · 7 mos

• Digital Marketing Specialist at PAYCOMET
  Feb 2023 - Dec 2025 · 2 yrs 11 mos

  • Develop and execute content marketing strategies across various channels, ensuring alignment with SEO best practices and business goals. • Manage media relations, paid content collaborations, digital placements and strategic events to enhance brand presence and drive lead generation. • Lead social media and newsletter strategies, focusing on content planning, copywriting, design coordination, performance analysis, and audience engagement. • Conduct data-driven analysis to optimize content performance and maximize impact.

• Digital Marketing Specialist & Sales Manager at Datali Group
  Jun 2021 - Jan 2023 · 1 yr 8 mos

  • Designed and evaluated digital marketing strategies, develop and execute SEO-driven content strategies, created and maintained websites using WordPress, and developed visual identities. • Authored specialized articles and managed press releases and newsletters. • Oversaw the CRM system, B2B sales and conducted lead meetings. • Created and optimized SEM campaigns and analyzed KPIs: Google Ads and Meta Ads.

• Digital Marketing Specialist at NomaHub
  Apr 2021 - Jun 2021 · 3 mos

  • Managed social media strategies, conducted market research and executed influencer marketing campaigns. • Authored specialized articles as a content creator and managed press releases and newsletters to boost brand visibility and communication.

• Order Management and Logistics Manager at CREACIONES ARENYS 2000 SL
  May 2010 - Mar 2021 · 10 yrs 11 mos

  • Processed orders, managed relationships with suppliers and strategic partners and optimized inventory.