Rafael Cue-Baer

Sales Director West-/ South Europe and MEA

Stuttgart Region

About

Experience

  • DÜRR DENTAL SE (20 yrs 4 mos)
    • Sales Director
      Jan 2022 - Present · 4 yrs 7 mos

    • Area Sales Manager West/ South Europe and Latin America
      Apr 2006 - Present · 20 yrs 4 mos

      • Responsible for sales & marketing activities in South and West European Area, as well as Latin America • Assembled a sales force and established regional sales agent • Create and manage a competitive distribution network • Managing and controlling of all European subsidies, or direct handling of key-accounts in the field • Develop sales strategies, create marketing campaigns and promotions • Coordinate product introductions and organisation of sales trainings for customers and company employees in-house • Set annual sales targets and marketing budgets within the organisation • Organisation and participation of world wide fairs

  • Sales Manager Northern Europe at Fertiva, a BASF Company
    Apr 2004 - Mar 2006 · 2 yrs

    • Served as Sales Manager for BASF commodities in North European Region • Preparation of quarterly price negotiations and follow up results • Reporting and controlling of the monthly sales performance with SAP • Support of the customers regarding all sales inquiries • Following order processes and controlling of incoming payment • Organized and attended international conferences related to industry