Metro Manila, National Capital Region, Philippines
Spearheads the ideation, planning, production, and optimization of content for the company’s official social media pages showcasing our entertainment brands, responsible gaming initiatives, and corporate culture. Leads a team of social media specialists and community managers.
Developed employer brand messaging, campaigns, and collaterals aimed at attracting top 1% talent. Led content ideation and development and copywriting for the organization’s website and social media pages.
- As lead of digital PR, crafted and implemented strategies to grow ABS-CBN PR's social media presence and engagement, increasing its Facebook followers YOY by 55%, Twitter followers by 31%, YouTube subscribers by 63%, and Instagram followers by 30% by end-2020 - Developed, executed, and monitored publicity campaigns for ABS-CBN's entertainment programs, including "It's Showtime" and “FPJ’s Ang Probinsyano,” digital properties such as ABS-CBN’s YouTube ecosystem and iWantTFC, and P-pop girl group BINI - Managed and executed crisis communications plans with key team members to protect the company's reputation during critical scenarios - Planned, conceptualized, and produced multimedia PR tools such as press releases, statements, listicles, fact sheets, backgrounders, videos, social media art cards, and media advisories - Trained and supervised the performance of a Multimedia PR Writer
- Spearheaded the creation of the Corporate Communications Department’s official social media style guide - Participated in the development of the company’s PR Manual and Crisis Communications Manual - As lead of digital PR, crafted and implemented strategies to grow ABS-CBN PR's social media presence and engagement, increasing its Instagram followers by 60%, Twitter followers by 25%, YouTube views by 25%, and Facebook fans by 5% by end-2016 - Supervised the monitoring of Wikipedia entries and Google search results about the company and its top executives - Wrote speeches for the company’s top executives - Awards (2019): Philippine Quill Award of Excellence for "Tawag ng Tanghalan sa It's Showtime: Reviving a legacy brand and moving beyond TV" and Philippine Quill Award of Merit for "Tawag ng Tanghalan sa e-Frequency: Creating the brand experience for employees"
- Developed press releases and feature stories and handled the accounts management of various lines of businesses to promote the company’s entertainment, news, and lifestyle shows, sports events and shows, AM radio, corporate and executive announcements, and public service initiatives - Produced publicity materials and fact sheets for the company’s new business ventures such as digital terrestrial television product ABS-CBN TVplus, mobile service brand ABS-CBNmobile, and TV home shopping channel O Shopping - Developed program scripts for media conferences and assisted in the planning, preparation, and staging of media events - Wrote stories and produced videos for internal communications platform e-Frequency - Wrote the Philippine Quill- and Anvil Award-winning entry for “Salamat (Thank You), Tito Dolphy,” a special event that paid tribute to the country’s Comedy King Dolphy