Ottawa, Ontario, Canada
I'm a senior B2B integrated marketing leader with 15+ years of experience turning GTM strategy into measurable pipeline. I specialize in designing and executing scalable, cross-channel campaign orchestrations. In my current role, I translate business priorities and sales plays into integrated campaign frameworks, journey design, and measurement models. My work emphasizes clarity, consistency, and performance - defining the structure teams need to execute confidently at scale and optimize based on real funnel outcomes. Recent results include a 43% increase in pipeline volume, 72% increase in pipeline value, and the co-development of a global account-to-play scoring model that now drives targeting across paid media, ABM, nurture, and SDR prioritization. I bring deep expertise in demand generation, activation strategy, analytics, and audience architecture. I've supported global teams, partnered cross-functionally across Sales, Product Marketing, Operations, and Analytics, and led programs influencing significant pipeline and revenue growth. I also championed advanced 6sense AI workflow adoption - earning industry recognition as a speaker at the 6sense Breakthrough Conference. I operate as a senior individual contributor who brings strategic ownership and director-level thinking - bridging vision and execution through well-defined frameworks that enable sustainable, scalable growth. I'm most energized by the intersection of AI, orchestration, and GTM strategy, and I'm always looking for ways to push what "best-in-class" looks like in modern marketing. Marketing certifications: 6Sense Fundamentals of Next-Gen Marketing 2.0 | Drift Conversational Marketing | HubSpot Inbound Marketing
Lead strategy and execution of Hyland's largest integrated marketing campaigns across horizontal plan areas, managing multi-channel programs spanning email, digital advertising, content syndication, webinars, and events. Drive measurable business impact through data-driven campaign optimization and funnel management - delivering a 43% increase in pipeline volume, 72% increase in pipeline value, 24.5% improvement in ICP engagement, and 11.6% gain in MQL performance. Partner with Product Marketing, Brand, and Analytics to shape Hyland's GTM strategy at a foundational level -including rebuilding the company's messaging house across four core marketing plays and co-developing Hyland's first global account-to-play scoring model using intent signals, tech stack data, cloud maturity, and 6sense behavioral data. This model is now operationalized across paid media, ABM, nurture journeys, and SDR prioritization. Champion advanced martech adoption, leading the implementation of 6sense multi-step workflows and AI-powered conversational email to establish always-on, behavior-driven orchestration engines. Launched an evergreen closed-lost campaign that continuously re-engages lost opportunities with personalized, context-aware messaging. Co-presented this work at the 6sense Breakthrough Conference, where the session was recognized as one of the highest-rated presentations at the event. Lead global collaboration with EMEA teams to ensure consistent messaging and coordinated execution across regions. Serve as a trusted strategic partner across Product, Sales, Field Marketing, and SDR leadership - aligning campaign initiatives, enabling timely follow-up, and translating performance insights into smarter tactical decisions.
Managed integrated, persona-driven demand programs for enterprise B2B buyers across email, digital, events, and content channels, contributing to 20%+ growth in pipeline contribution across priority GTM motions. Partnered cross-functionally with Product, Sales, and Field Marketing to align targeting, messaging, and campaign strategy - supporting initiatives that drove 26% year-over-year revenue growth and a 70%+ lift in sales-accepted leads. Played a key role in early ABM program design and execution, supporting pilots that influenced $40M+ in pipeline and $20M+ in revenue. Built deep expertise in campaign analytics, attribution modeling, and performance optimization - establishing the strategic foundation and data-driven rigor that shaped my leadership in integrated and activation marketing.
Managed end-to-end commercial operations for an enterprise content management SaaS company, owning pipeline management, pricing strategy, and cross-functional alignment across sales, marketing, and finance. Drove operational efficiencies that supported average recurring revenue growth of 60% year-over-year. Developed a deep understanding of technology buyer needs and SaaS sales cycles, building the commercial and strategic foundation that informed my transition into B2B demand and integrated marketing.
Managed strategic accounts across Fortune 500 banking and commercial organizations, leading enterprise content management planning, integration strategies, and long-term technology roadmaps. Partnered closely with clients to identify cost-savings opportunities and deliver measurable business impact through technology adoption. This role built my foundation in consultative selling, cross-functional stakeholder management, and understanding how enterprise buyers evaluate and adopt technology.