Rachael F.

Visual Artist. Multidisciplinary Artist. Art Director.

Barcelona, Catalonia, Spain

About

Art Director & Visual Creator | Co-Founder, The 22 Studio | VJing · Installations · Image-Making I'm a multidisciplinary art director and visual creative based in Barcelona, co-running The 22 Studio ; a founder-led creative production space where design, live visuals, and experimental practice collide. Day-to-day, I lead on creative direction and project management across photography, video, and experimental installations. That means shaping concepts, styling sets, directing shoots, and keeping the whole operation moving ; from first brief to final delivery. Alongside the production work, I plan and organise the studio's workshop programme, hosting practitioners and creatives who bring their own expertise and skills into the space. Before founding The 22 Studio, I spent over a decade in UK film and television art departments ; working as a stand-by art director, graphic designer, and assistant designer on productions including Life on Mars, Shameless, West is West, and the BAFTA-winning Housewife, 49. That world taught me to think fast, work under pressure, and hold an uncompromising standard for visual quality. Today, I channel all of that into a contemporary practice rooted in design, live visuals, and creative experimentation. I'm drawn to work that is tactile, collaborative, and driven by strong visual language ; the kind that leaves a mark.

Experience

  • Co-Founder : The 22 Studio at The 22 Studio
    Mar 2024 - Present · 2 yrs 5 mos

    Creative Director & Co-Founder The 22 Studio | Barcelona, Spain January 2024 – Present I co-run The 22 Studio, a creative production space in Barcelona. As a small founder-led team, I lead on both creative direction and day-to-day operations, meaning I’m involved at every stage, from initial concept through to final delivery. My role includes: * Developing and directing creative concepts for photo and video projects * Supporting the creation of high-quality video content across a range of formats * Coordinating project timelines, logistics, and client communication * Managing bookings, enquiries, and the daily running of the studio * Styling sets, sourcing props, and preparing the space for shoot days * Overseeing brand identity, visual content, and promotional materials * Collaborating with my partner on strategy, planning, and creative execution Running a two-person studio means adapting to many roles, and I enjoy the balance of creative leadership, hands-on production, and close collaboration. Skills: Art Direction · Design · Creative Strategy · Studio Management · Video Editing ·Video Production

  • Visual Artist at PopGlitch22
    Jan 2021 - Present · 5 yrs 7 mos

    • AudioVisual Artist | Creative Director • Founder of The 22 Studio • Specialist in Analog & Digital Photography • Visual Storyteller & Experimental Image-Maker • VJ | Live Visuals - Performed at OffSonar, Primavera Sound & Brunch Festival (Barcelona) • Studio & Production Coordinator Creative professional with a background in TV and film art departments, now expanding into the world of live visual performance. As founder of The 22 Studio, I combine years of on-set experience with a deep passion for photography and experimental imagery. My recent work as a VJ, including performances at OffSonar, Primavera Sound, and Brunch Festival, blends cinematic texture with real-time visuals, bridging the gap between screen-based storytelling and live event atmospheres.

  • Yoga Teacher at Rae Rae Yoga
    Sep 2012 - Present · 13 yrs 11 mos

    Freelance Yoga Instructor Studios, Private Clients & Online - Barcelona Teach a range of yoga styles adapted to various levels and goals: Ashtanga for strength and breath-based flow Yoga HIIT combining intensity with mobility Yin Yoga for deep release and mindfulness Work with adults, children, and families in private sessions, group classes, and workshops During lockdown, successfully transitioned to online teaching via YouTube expanding client base internationally and maintaining consistent engagement. Created personalised home practice plans and virtual content to support students' wellbeing remotely Continue to offer a hybrid of in-person and online sessions to meet diverse needs and lifestyles

  • Founder & Creative Director at The House of Yoga, Barcelona
    2019 - 2020 · 1 yr

    The House of Yoga (Closed due to COVID-19) Founded and ran a boutique yoga studio offering a range of classes focused on alignment, breath, and accessibility. Responsible for all aspects of the business: brand development, marketing, scheduling, and class plan creation. Built a loyal client base and strong community presence until closure during the COVID-19 pandemic.

  • Digital Artist at ZINIO
    Sep 2011 - May 2012 · 9 mos

    - Created digital artwork for client projects using Adobe Photoshop, Illustrator and InDesign. - Edited photos. - Optimised images for web performance using compression tools.