Rachel Y.

Design Lead (UI / UX)

WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

About

Adventurous, determined and passionate designer who loves to explore all sorts of design.

Experience

  • Bitlab Digital (WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia)
    • Design Lead (UI / UX)
      Feb 2024 - Present · 2 yrs 6 mos

    • Senior UI/UX Designer
      Oct 2022 - Feb 2024 · 1 yr 5 mos

      Website Revamps/ New Websites for: - Fitness First - Celebrity Fitness - SDG Brunei - Taylor's Future Movement 2022 & 2023 - Taylor's Postgraduate - AITI Konten Kitani - Holiday Tours TNB - e-greeting card for Hari Raya 2023 MSIG - Enhance user journey for existing products - New pages for new products

  • Senior Digital Designer at Kingdom Digital
    Jul 2021 - Sep 2022 · 1 yr 3 mos

    Digi - Web banners and in-app banners - Social postings - Campaign based and promotional eDMs Maybank - Digital leaflet landing page - Website revamp

  • GrowthOps (WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia)
    • Graphic Designer
      Jan 2021 - Jun 2021 · 6 mos

      Grab/ GrabFood/ GrabPay/ GrabMart/ GrabSupermarket/ GrabKitchen - Ideation, art direction and execution for social posts and campaigns - Monthly articles webpage designs (https://www.grab.com/my/merchant-blog/) - Key visuals and mastheads for campaigns - Newsletters and eDMs - Storyboarding for Grab Merchant video series

    • Junior Graphic Designer
      Apr 2019 - Dec 2020 · 1 yr 9 mos

      Darlie - Product based content: All Shiny White, Charcoal Spiral, Double Action (Geng Mak-Mak & Line Friends), Volcanic Charcoal - Social postings (static/ video editing/ animated) - YouTube bumpers - GIFs (Instagram sticker/ website content) Maybank - Campaign based content: Let's Durian with MAE, IstiMAEwa, MAE always on - Social postings (static/ video editing/ animated) - YouTube bumpers - Webpage design from wireframing to mock up Jack N' Jill Potato Chips & Tropicana - Ideation, art direction and execution for monthly BAU social content - 360 photo for JNJ contest with good engagement as result (https://www.facebook.com/jnjpotatochips/photos/2618634388181533) Fernleaf, Maxis, MSIG Insurance, Taylor's College & University, Huggies & Kleenex - Assist in execution of social postings (static/ animated) - GIF stickers AIG Insurance - Campaign/ product based content - PPLA & GDN - AIG x TGV Popcorn Box Contest with good response of 1000+ submissions on the first day of launch - Key visual & masthead design for campaigns - Stay Safe PSA content monthly webpage design (https://www.aig.my/personal/travel/travel-insurance)

  • Multimedia Designer at KL Dragons Sdn Bhd
    Jan 2018 - Mar 2019 · 1 yr 3 mos

    - Westports Malaysia Dragons (KL Dragons) social postings (static posts, GIF sticker packs, video editing) - Stadium rebranding during ABL (ASEAN Basketball League) 2018 - 2019 - Jersey & T-shirt designs for team and merchandise - Brochure for game schedule - Li-Ning badminton racquet informative WordPress website (revamped to e-commerce website in 2020)

  • Multimedia Designer at Malaysia Basketball Association
    Jan 2018 - Mar 2019 · 1 yr 3 mos

    - Upcoming events/ festive banner design & printing - Logos for championships (MABA Cup, U15 Lum Mun Chak Cup and U17 National Championship) - MABA Wordpress website (https://maba.com.my/) involving HTML & CSS (handed over before completion) - UP Car Plates Wordpress website to raise fund for the association (taken down as selling period is over) - 60th anniversary of MABA (with special appearance of Timbalan Perdana Menteri YAB Dato' Seri Dr Wan Azizah Dr Wan Ismail and Menteri Luar Negeri YB Dato' Saifuddin Abdullah), including backdrop, banners, invitation card, tickets, t-shirt and souvenir trophy designs and printing - MPL (Malaysia Pro League) social postings for MPL D-League